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Sponsorship Proposal Template (10)

A sponsorship proposal invites its recipients to fund or support a specific goal. While there are various types of sponsorship proposals, all will operate similarly to a sales proposal.

What Should Be Included (17 Items)

  1. Sponsorship Proposal’s Title Page
  2. Executive Summary
  3. Introduction To Sponsorship
  4. Sponsorship Levels And Benefits
  5. Target Audience
  6. Event Or Project Details
  7. Previous Successes
  8. Sponsorship Request
  9. Marketing And Promotion Plan
  10. Custom Sponsorship
  11. Sponsorship Recognition
  12. Testimonials And References
  13. Budget And Allocation
  14. Contact Information
  15. Appendices
  16. Terms And Conditions Of Sponsorship
  17. Sponsorship Acceptance

1. Sponsorship Proposal’s Title Page

Begin with a cover page that explicitly identifies as an invitation to sponsorship. Also, clearly display the proposal title, date, author, and the potential sponsor’s information.

  • Title, Date, Author

  • Sponsor Information

  • Logos, Graphics

  • Executive Summary

  • Table Of Contents

2. Executive Summary

Deliver a concise overview of the proposal’s sections, especially the highlights. Also, invite the sponsor to envision the benefits of sponsorship.

  • Event Overview, Sponsorship Opportunity

  • Target Audience, Previous Successes

  • Sponsorship Levels, Funding Requirements

  • Call To Action, Contact Information

  • Closing Statement

3. Introduction To Sponsorship

Introduce the purpose, event, project, or sponsorship initiative, as well as the entity behind this proposal. In addition, discuss the current sponsor’s situation in relation to the sponsorship.

  • Purpose, Background Information

  • Sponsorship Goals

  • Relationship With Sponsor

  • Engagement Opportunity

  • Call To Continue

4. Sponsorship Levels And Benefits

Specifically, discuss sponsorship levels and benefits. In fact, define each level while applying each benefit (i.e., Exposure, PR, VIP Access) to the potential sponsor’s status.

  • Title, Description, Benefits, Customization

  • Promotions, Social Media, Sponsor Progression

  • VIP Access, Networking Events

  • Brand Visibility, Value, ROI, Availability

  • Visual Representations, Contact Information

5. Target Audience

Discuss the sponsor audience (i.e., demographics, reach) since this will capture the client’s attention. Make a point of aligning the potential sponsor’s preferred target market with the sponsorship audience.

  • Demographics, Age, Gender, Location, Income

  • Size, Interests, Affiliations, Occupation

  • Value To Sponsors, Behavioral Characteristics

  • Audience Growth Potential, Engagement Level

  • Case Studies Or Testimonials

6. Event Or Project Details

Layout the sponsorship curriculum in detail. For example, describe the agenda, dates, and goals while promoting the event’s positive opportunities for the potential sponsor.

  • Event/Project Overview, Goals, Objectives

  • Event Or Project Timeline, Program, Agenda

  • Audience Engagement, Event Logistics

  • Promotion, Marketing, Partnership, Sponsorship Integration

  • Collaboration, Budget, Funding, Measurement, Evaluation

7. Previous Successes

Highlight prior sponsorship successes, especially when a sponsor’s status improved dramatically. In addition, cite past event sponsors of notoriety.

  • Title, Brief Description

  • Key Achievements, Audience Engagement

  • Sponsorship Outcomes, Testimonials, Endorsements

  • Visuals, Comparison

  • Lessons Learned, Relevance, Future Potential

8. Sponsorship Request

Now, make a formal request for the exact dollar amount of support sought from the potential sponsor. Specifically, describe all the factors contributing to this amount and its associated benefits.

  • Request Introduction, Financial Contribution

  • Sponsorship Benefits, Budget Allocation

  • Customization, ROI, Payment Terms

  • Recognition, Acknowledgment

  • Exclusivity, Sponsor Benefits

9. Marketing And Promotion Plan

Explain the branding and advertising techniques details of the sponsorship opportunity. For example, spell out the email marketing and social platform promotions for the sponsored event or purpose.

  • Overview, Target Audience, Marketing Channels

  • Content Strategy, Branding, Logo Placement

  • Engagement Activities, Timeline

  • Metrics, Analytics, Sponsor Visibility

  • Sponsor Engagement, Budget Supporting Materials

10. Custom Sponsorship

Describe the ways the training program can be tailored to the client’s objectives, particularly those with cost-saving measures. In fact, provide examples of any popular customizations if possible.

  • Client-Specific Content, Needs Anaylysis And Assessment

  • Role-Specific Training, Company Culture, Values
  • Sales Process Integration, Learning Preferences
  • Language/Terminology, Scalability, Feedback Loop
  • Module Flexibility, Customization, Timelines

11. Sponsorship Recognition

Present the publicity the potential sponsor will gain from this opportunity while displaying its promotional materials. Also, if possible, spell out any customizable opinions of the sponsorship publicity.

  • Acknowledgment, Branding, Exclusivity

  • Press And Media Coverage, Social Media Promotion

  • VIP And Hospitality, Customization, Measuring Impact

  • Community Engagement, Post-Event Acknowledgment

  • Visual Examples, Feedback, Approval

12. Testimonials Or References

Display testimonials (i.e., endorsements, anecdotes, recommendations) from previous sponsors. Also, document the contact information of earlier sponsors who will act as positive references.

  • Testimonials, Sources

  • Success Stories, Previous Sponsor Endorsements

  • Case Studies, Direct References

  • Visuals, Consent

  • Reference Source Information

13. Budget And Allocation

Display how the potential sponsor’s funds will be used for the event or purpose while encouraging them toward sponsorship. It is especially important this section discusses every contribution target.

  • Total Budget, Income Source, Reporting

  • Sponsorship Contribution, Contingencies

  • Expense Categories, Transparency

  • Funds Allocation, Accountability

  • Benefits To The Sponsor, Impact

14. Contact Information

Produce the sponsor contact’s information together with their availability. Prompt the potential sponsor to respond to this proposal with any questions or discussion because this may promote further positive communication.

  • Primary Contact, Email Address

  • Phone Number, Mailing Address, Website

  • Social Media Profiles, Preferred Contact Methods

  • Availability, Additional Contacts

  • Response Time, Language Preferences

15. Appendices

Gather the materials (i.e., media kits, contracts) accompanying this proposal. Also, include brochures and promotional materials for sponsorship.

  • Sponsorship Packages

  • Photos, Videos, Event Agendas

  • Case Studies, Testimonials, Media Coverage

  • Final Reports, Legal Documents, Additional Information

  • Contact Information, Permissions, Consents

16. Terms And Conditions Of Sponsorship

Supply a clear description of the terms, conditions, obligations, and agreements accompanying this proposal, as well as sponsorship. Make sure the potential sponsor understands the responsibilities together with the allowable expectations.

  • Parties, Scope, Duration, Payment Terms

  • Deliverables, Exclusivity, Cancellation, Termination

  • Intellectual Property, Confidentiality, Liability, Indemnity

  • Force Majeure, Governing Law, Amendments

  • Signatures, Attachments, Exhibits, Contact Information

17. Sponsorship Acceptance

Display a signature area where the author and potential sponsor may execute this proposal. The potential sponsor must sign this proposal as well as every other required agreement to progress.

  • Acceptance Statement, Acceptance Process

  • Confirmation Details, Payment Instructions

  • Receipt Acknowledgment, Contact Information

  • Signature Line, Terms, Conditions

  • Next Step, Gratitude