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Product-Placement Sponsorship Proposal

The product-placement sponsorship proposal details the conditions that a sponsor and production company follow in order to benefit from product placement (i.e., media advertising) mutually. This paperwork will often focus on the marketing expectations of the sponsor and the financial or support requirements of the production company.

Types Of Product-Placement Sponsorship Proposals (10)

  1. Celebrity or Influencer Product-Placement – This proposal sets up product endorsements from famous personalities (such as celebrities).
  2. Digital Content Product-Placement – Proposals seeking digital media sponsors for product mentions by digital content creators (i.e., YouTubers).
  3. Event Product-Placement – Proposals sent to potential sponsors to integrate product placements into a specific event, such as festivals.
  4. Experiential Marketing Product-Placement – A proposal seeking to mention or advertise a product during an interactive event (such as a contest).
  5. Film and Television Product-Placement – An invitation to sponsors for special product mentions in a production’s scenes (i.e., Movie Dialogue).
  6. Gaming and Esports Product-Placement – Proposals approaching game developers with support in exchange for promoting a company’s product.
  7. Music Video Product-Placement – This proposal appeals to music video creators to offer support in exchange for product exposure.
  8. Print and Publishing Product-Placement – Proposals highlighting a publication’s (i.e., magazine) audience reach to attract a sponsor’s attention.
  9. Radio Product-Placement – A proposal approaching sponsors interested in their product’s radio presence thus, offering on-air promotions.
  10. Virtual Reality (VR) and Augmented Reality (AR) Product-Placement – This proposal is used to seek product placement in immersive video content.

What Should Be Included (17 Items)

  1. Product-Placement Sponsorship Cover Page
  2. Product Placement Sponsorship Title Page
  3. Introduction
  4. Product-Placement Sponsorship Executive Summary
  5. Content Overview
  6. Audience Demographics
  7. Product-Placement Opportunities
  8. Benefits Of Product-Placement Sponsorship
  9. Marketing Plan
  10. Audience Reach And Engagement
  11. Product-Placement Sponsorship Packages
  12. Cost And Investments
  13. Legal Information
  14. Reporting, Transparency, And Accountability
  15. Appendices
  16. Contact Information
  17. Call To Action Conclusion


1. Product-Placement Sponsorship Cover Page

Incorporate a design for the cover page that is organized yet attention-grabbing. Remember that this page will introduce the potential sponsor to this proposal.

  • Proposal Title, Organization/Creator’s Logo
  • Organization’s Logo, Contact Material
  • Proposal Submission Date, Recipient’s Name
  • Recipient’s Contact, Visual Element
  • Taglines, Attractive Graphics

2. Product Placement Sponsorship Title Page

Reiterate, then expand upon the details of the cover page through a title page presentation. Introduce the proposing entity with its logo as well as its contact information.

  • Proposal Title, Organization’s Name
  • Introduction To Software (Features, Function, Impact)

  • Project Objectives, Challenges, Duration
  • Target Audience/Users

  • Estimated Impact/Value

3. Introduction

Bring the company into focus during the introduction by presenting the company’s history, mission, and product. Discuss the significance of the product placement while discussing the production company’s proven impacts.

  • Welcome, Acknowledgments
  • Proposal Synopsis, Purpose
  • Relevance, Significance, Key Objectives
  • Scope, Clear Benefits, Marketing Opportunities
  • Call to Action (CTA), Professional Closing

4. Product-Placement Sponsorship Executive Summary

Attract the prospective sponsor’s attention with an engaging outline of the proposal’s key features, especially those aligned with the sponsor’s goals. While this should be an engaging section, remember to keep it brief.

  • Proposal Synopsis, Unique Selling Points (USP)
  • Objectives, Project Highlights, Sponsor Incentives

  • Audience Engagement, Sponsorship Levels

  • Sponsorship Privileges, Return On Investment (ROI)
  • Marketing Strategies, Key Performance Indicators

5. Content Overview

Provide an overall description of the event or production where the potential sponsor’s products will be promoted. Spell out the theme, context, target audience, as well as production content for the product’s placement.

  • Content Overview, Purpose, Desired Outcomes
  • Benefits, Brand Exposure, Target Audience
  • Goal Alignment, Placement Potential
  • Audience Engagement, Sponsorship Tiers
  • Financial Commitments, Call To Action

6. Audience Demographics

Comparatively, analyze the prospective sponsor’s consumer following with the production company’s target audience showing potential improvement for their product’s reach. Present all such demographics for this discussion in detail.

  • Demographic Information, Age Range, Gender

  • Geography, Income, Education, Psychographic Data
  • Lifestyles, Beliefs, Consumer Behavior, Media Consumption Habits
  • Online Behavior, Print Media Preferences, Radio Listenership

  • Ratings, Audience Shares, Potential Audience Growth

7. Product-Placement Opportunities

Present various product placement opportunities within the event or content, specifying how the sponsor’s products or services can be featured and integrated naturally. In addition to the media event, discuss sponsorship opportunities in partner venues as well as the company’s promotional efforts.

  • Integration Description, Placement Locations
  • Frequency, Duration, Product Usage, Production Placement
  • Demonstration, Visuals, Auditory Elements, Social Media
  • Content Alignment, Exclusivity, Co-Branding, Exposure
  • Sponsorship Options, Pricing, Advertising, Legal Aspects

8. Benefits Of Product-Placement Sponsorship

Define the positive impact on the potential sponsor once they sponsor the production or event. For example, use the increased exposure of their product as a value proposition by showing potential improvements to their brand recognition.

  • Audience Reach, Sponsor’s Target Market, Proven KPIs
  • Media Coverage, Costs, Promotional Trailers Placement
  • Co-Branding Opportunities, Brand Exposure, Marketing Integration
  • Brand Credibility, Exclusivity, Engagement, Online Exposure
  • Websites, Dedicated Content-Related Sites, Legal Compliance

9. Marketing Plan

Explain the promotional strategies the proposing company will institute since this demonstrates the marketing capabilities of the company. That is,  inform the potential sponsor of specifics such as the content schedule and costs to market their product.

  • Marketing Plan Overview, Content Promotion, Publicity
  • Digital Marketing, Sponsor Promotion, Logo Placement
  • Product Demonstrations, Audience Engagement, SEO
  • Social Media Interactions, Mobile Apps, Influencers
  • Media Buying, KPIs, Streaming, Pay-Per-Click Advertising

10. Audience Reach And Engagement

Discuss the positive impact and improved presence the potential client will enjoy as a result of the sponsorship. Detail when and how the proposing company will engage its audience while promoting the sponsor product(s).

  • Target Audience Description, Audience Involvement
  • Audience Engagement Strategies, Online Engagement
  • Product Placement Relevance, User Interactions, ROI
  • KPIs, Audience Feedback, Positive Brand Association
  • Sponsor-Related Audience Data, Legal Considerations

11. Product-Placement Sponsorship Packages

Explicitly define each of the sponsorship packages offered while pointing out their differences. If applicable, point out any available customizations, especially if they seem to fit the potential sponsor’s needs.

  • Sponsorship Levels, Tier Benefits
  • Financial Commitment, In-Kind Contributions Value
  • Placement, Exposure, Exclusivity, Hospitality, Access
  • Marketing, Promotion, Tier Comparisons, CTA
  • Sponsorship Recognition, Branding, Time Limits

12. Cost And Investments

Explain the investment required for the product placement discussed but keep the potential sponsor focused on the positives. Also, present the projected return on investment (ROI) that the potential sponsor is likely to see from sponsorship.

  • Cost Summary, Sponsorship Fee, Payment Schedule
  • In-Kind Contributions, Discounts, Special Offers
  • ROI, Budget Allocation, Accountability
  • Billing, Invoicing, Contractual Obligations
  • In-Kind Contribution Values, Additional Costs

13. Legal Information

Devote a discussion of the contractual requirements of the potential sponsor as well as the proposing company. Focus on presenting the exact terms of the sponsorship agreement initiated from this proposal, such as intellectual property rights and exclusivity.

  • Legal Considerations, Compliance, Contractual Agreement
  • Jurisdiction, Privacy, Data Protection, Termination Clauses
  • Intellectual Property Rights, Insurance Requirements
  • Liability, Resolution, Indemnification, Confidentiality
  • Exclusivity, Reporting, Performance Metrics, Signatures

14. Reporting, Transparency, And Accountability

While the discussions above define the benefits of the sponsorship, an area should be reserved to demonstrate the proposing company’s accountability. Therefore, inform the potential sponsor of the reporting procedures engaged once the metrics (i.e., KPIs) have been properly assessed.

  • Transparency Commitment, Reporting Schedule

  • Performance Metrics, KPIs, Placement Monitoring
  • Audience Engagement Metrics, Visibility, Data Access
  • Exposure, Expenses, Budget, Custom Reporting
  • Adjustments, Optimization, Case Studies, Accountability

15. Appendices

Aid the potential sponsor’s review by increasing the proposal’s readability as well as its aesthetics. For this, set up an appendix containing supporting information for the proposal together with unmanageable or bulky items.

  • Contracts, Visual References, Endorsements
  • Previous Successes, Audience Data, Contact Materials
  • Marketing Plans, Press Coverage, Budget Breakdown
  • Legal Documents, References, Media Kits, Credentials
  • Analytics Reports, Compliance Information

16. Contact Information

Gather the contact information (i.e., phone numbers, email) of every contact person at the proposing company in addition to the proposal’s primary contact. List each one’s office hours or availability together with their identities and roles or titles.

  • Primary Contact, Secondary Contacts, Roles, Phone
  • Email, Address, Customer Support, Sponsorship Dept.
  • Press And Public Relations, Legal Team/Counsel
  • Marketing Team, Finance, Billing, Event Production Team
  • Website, Social Media Links, Online Presence

17. Call To Action Conclusion

Finally, increase the potential sponsor’s likelihood of continuing to the next steps with optimistic prompting. Invite the prospective sponsor to submit questions or customization requests while reminding them of the potential beneficial outcomes.

  • Expression of Interest, Meeting Requests
  • Proposal Acceptance, Negotiations, Customization
  • Legal Documents, Sponsorship Confirmation
  • Response Deadline, Commitment
  • Contact Information Reminder, Gratitude