Display the event’s name and branding elements on the first page for the purpose of identifying the proposal’s topic. Also, document the event’s basic information (i.e., date).

Reproduce the event’s name and information but include the sender’s (organization) name and information. Keep this page simple, especially so the sender’s contact information remains easily referenced.

Present the proposal’s layout for the potential sponsor by listing each page’s content as well as the corresponding page number. While this is optional, it is considered a valuable convenience to the reviewer.

Grab the recipient’s attention by discussing the overall proposal, particularly sponsorship benefits. In addition, make an effort to align the event’s goals with those of the potential sponsor.

Introduce the proposing organization seeking sponsorship as well as the event,  its goals, significance, and impact. It is important that the potential sponsor begins to relate to both the event and its organizer through this section.

Describe the event extensively by documenting items such as its title, location, date, and time. Furthermore, discuss the target audience and attendees to establish the sponsor’s interest in improving their market presence.

Continue defining the benefits of event sponsorship by explicitly comparing the rights and privileges of each level. For example, mention the additional exposure opportunities that a gold-level sponsorship offers in contrast to a silver-level sponsorship.

Layout the demographics (i.e., statistics) describing the target audience the event will reach. In addition, reiterate how well the potential sponsorship’s market objectives align with the event’s audience.

Explain in detail how sponsorship will aid the potential sponsor in satisfying their objectives. For example, an event with a show may mention the sponsor during the feature performance.

Present the recommendations and testimonials given by previous event sponsors since this shows the value behind this proposal’s opportunity. In essence, show the event’s positive impact on prior sponsors, especially with any success stories available.

Discuss the event’s marketing materials, their delivery, placement, and, especially, the exposure rights awarded to the sponsor. Also, include a descriptive section defining the event’s online presence and the sponsor’s placement in its social media campaigns.

Satisfy the potential client’s concerns regarding the use of their funds through a particularly detailed report on the event budget. Report every event cost while indicating where the sponsor’s funds are allocated in this section.

Dispense a calendar for the event, including when the sponsor may expect critical deliverables such as mentions and advertising. For example, give the schedule for the email campaign where the content mentions or thanks the sponsor for their contributions.

Discuss sponsorship flexibility, especially since some potential sponsors have unique conditions to meet before volunteering their support. For instance, the potential sponsor may have a specific calendar objective that aligns with the event’s promotions.

Provide all the contact options available to the sponsor since this will improve the chances of a follow-up to this proposal. Identify everyone the client may directly contact regarding this proposal as well as the event’s website.

Use a summary of sponsorship benefits and words of encouragement to close this proposal. Also, ensure the recipient is comfortable discussing any obstacle preventing them from taking the next step.

In the final section, combine all oversized documentation, such as brochures, references, and calendars. This section should also present any sample forms or contracts the recipient should be familiar with to continue.