Use the cover page to make a positive first impression on the prospective sponsor so they are likely to continue. Incorporate the proposal’s subject (i.e., show name, radio station) in the title if possible.

Display a listing of the proposal’s content in addition to a reiteration of the cover page information. It is important proposal’s design is consistent and professional; thus, the table of contents may be separate if needed.

Give a preview of the proposal’s topics by listing each with its corresponding page numbers so they are easily found. For example, provide the page number of where each sponsorship package can be found in this section.

In addition to the table of contents, discuss the proposal’s topics calling attention to features in the prospective sponsor’s interest. Basically, this section is a good place to spark the prospective sponsor’s interest in supporting the concerned media.

Begin an engaging discussion on the organization behind this proposal as well as the production company behind the media. Present their histories and achievements while uniting their objectives with the prospective sponsor.

Discuss the media project or event that requires sponsorship in detail. For example, if the media project has a fanbase (i.e., sitcom fans), discuss the value of its audience and production standards.

Describe the media audience the production will reach so the sponsor understands the potential impact on their brand’s visibility. Also, remind the potential sponsor of the significance of the media event, broadcast, show, or other productions.

Inform the sponsor how their brand and presence will be increased through the media project’s coverage (i.e., brand placement). Specifically, point out when and where, as well as how the media project and its promotions will reference the sponsor.

Deliver an especially detailed report on the marketing plan that will be used to make the media production a success. For example, present the content and schedule of the media project’s blast email campaign promoting the production and its sponsors.

Gather and present the numbers involved for the sponsorship package as well as any other customizable options. Additionally, deliver the payment schedules, terms, and any additional expenses.

Combine the testimonials and references of the organizer as well as any available endorsements. Use these to convince the prospective sponsor of the organizer’s credibility and, especially, the capabilities of the production to reach their audience.

Supply the contracts and each legal document that is required for the potential sponsor to become a media sponsor. Additionally, make sure that each agreement is fully explained.

It is important that the prospective media sponsor is able to respond to this invitation. Thus, list the primary contact’s information (including their title) with secondary and supporting contacts.

Review all the paperwork required to support this proposal but potentially interrupt its tone or flow. For example, documents such as media clippings can be bulky or cumbersome and should be presented in the appendices and cited appropriately.