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Art Sponsorship Proposal

Art sponsorship proposals cover an art event’s (i.e., festival) or exhibition’s purpose, reach, and impact to appeal to prospective sponsors. Sponsorship can be requested for a variety of reasons, and thus, the proposal must be specific when discussing its purpose.

Types Of Art Sponsorship Proposals (9)

  1. Arts Education and Outreach – Proposals featuring community recognition in exchange for sponsor support in educational programs (i.e., workshops).
  2. Art Publication or Catalog – This proposal offers branding exposure in a publisher’s readership since it seeks publication support.
  3. Artist Residency – A proposal requesting financial support for an artist’s residency, thus presenting a detailed budget and the artist’s community impact.
  4. Event Sponsorship – Proposals requesting financial sponsorship to put on an event, therefore presenting incentives such as community recognition.
  5. Exhibition Sponsorship – This proposal discusses the branding exposure and VIP benefits of sponsoring an art exhibit (i.e., art fairs or group exhibitions).
  6. Museum or Gallery Exhibition – Proposals seeking exhibit sponsorship while offering perks such as naming rights and recognition.
  7. Film Sponsorship – Proposals using a production’s target audience and promotional campaigns to attract sponsors.
  8. Performing Arts Sponsorship – A proposal offering exposure, such as displaying a logo on admittance tickets, when approaching sponsors.
  9. Public Art Installation – This proposal presents an installation’s community impact and sponsor recognition in exchange for financial support (i.e., materials, labor).

What Should Be Included (17 Items)

  1. Art Sponsorship Proposal Cover Page
  2. Title Page
  3. Table Of Contents
  4. Introduction To Art Sponsorship Request
  5. Executive Summary
  6. Art Project Overview
  7. About The Artist
  8. Art Sponsorship Benefits
  9. Art Sponsorship Tiers
  10. Financial Information
  11. Marketing And Public Relations (PR)
  12. Target Audience And Engagement
  13. Legal Discussion
  14. Reporting And Accountability
  15. Appendices
  16. Contact Information
  17. Final Statements


1. Art Sponsorship Cover Page

Design a cover page that captures the purpose of the proposal while remaining easy to read. Use this page to present the title, which should relate to the show, as well as the basic details of the proposal.

  • Proposed Partnership Name

  • Proposing Entity Name, Logo, Address, Phone

  • Potential Partner Name, Logo, Information

  • Visual Enhancements, Proposal Submission Date

  • (Optonal) Table Of Content, Author Website

2. Title Page

Reproduce all information from the previous page in addition to expanding on the organizer’s information. For instance, information such as the organizer or proposing organization’s additional contact information should be dispensed.

  • Title, Organization Information, Artist’s Name
  • Logo, Artwork, Submission Date
  • Contact Information, Sponsorship Levels
  • Slogans, Promotional Statements
  • Artistic Visuals, Quality Design

3. Table Of Contents

Supply a table of contents since this aids readers in identifying their interests quickly. Keep this area simple and easy to read; however, make sure every heading and sub-heading are listed.

  • Cover Page, Table of Contents, Objective
  • Executive Summary, Introduction, About
  • Art Project Details, Sponsorship Information
  • Marketing, Audience Engagement, Financial Information
  • Testimonials, Contact Information, Appendices

4. Introduction To Art Sponsorship Request

Provide a cheerful welcome to the prospective art sponsor while explaining the purpose of this proposal. Also, take this opportunity to discuss the artist, the art’s impact, and the proposal sender’s history and mission.

  • Welcome, Brief Overview, Organization, Artist
  • Artistic Vision, Values, Mission, Relevance
  • Unique Selling Points (USP), Impacts, Target Audience
  • Return On Investment (ROI), Sponsorship Benefits
  • Call to Action (CTA), Contact Information

5. Executive Summary

Describe the proposal’s content further using a comprehensive description of its main points while taking every opportunity to feature sponsor interests. For example, put the sponsorship package the prospective art sponsor would find attractive in focus while discussing its strengths.

  • Project Title, Project Description, Artistic Elements
  • Artistic Vision, Target Audience, Return On Investment (ROI)
  • Partnerships, Goals, Artistic Team, Sponsorship Packages
  • Visual Elements, Artistic Milestones, Schedules
  • Financial Overview, Community Impact, Legal Considerations

6. Art Project Overview

Deliver the project or installation details requiring sponsorship so the potential sponsor can see the preparation requirements and potential impacts. Also, present its significance to the art world and the community to further interest the client in branding opportunities.

  • Project Title, Project Description, CTA
  • Project Timeline, Purpose, Objective
  • Targeting, Marketing, Artistic Elements, Artistic Vision
  • Community Impact, Collaborations, Visual Aids
  • Artistic Team, Financial Information, Milestones

7. About The Artist

Discuss the artist’s reputation and mission so that the potential sponsor can see the value of providing support. Additionally, if relevant, provide some background on the relationship between the proposer’s sender and the concerned artist to interest the sponsor further.

  • Artistic Statement, Artist Biography
  • Artistic Style, Medium(s), Portfolio
  • Accomplishments, Project Relevance
  • Artistic Contributions, Collaborative Efforts
  • Project Vision, Previous Partnerships

8. Art Sponsorship Benefits

Feature a presentation on the market advantages sponsors enjoy in order to entice them into learning more. Furthermore, suggest how the potential sponsor can customize the packages or levels available.

  • Brand Exposure, Sponsor-Exclusive Events
  • Product Demonstrations, Public Relations, Co-Branding
  • Logo Placement, Press Media Coverage, ROI
  • Marketing Opportunities, Social Media Promotion
  • Community Involvement, Networking Opportunities

9. Art Sponsorship Tiers

Specifically, define each sponsorship tier this proposal offers while encouraging the potential art sponsor’s feedback or inquiries. Similarly, if possible, compare these tiers while pointing out the projected ROI the sponsor may expect.

  • Tier Descriptions, Comparison Chart, USP
  • Marketing Materials, Media Promotion
  • Event Access, Audience Engagement, Exclusivity
  • Customization Options, Sponsorship Amount
  • ROI, Industry Alignment, Exclusive Opportunities

10. Fincancial Information

Consider it a priority to spell out the budget for the art sponsorship, especially the financial requirements placed on the sponsor. For example, describe how the sponsor’s support will be allocated when breaking down its funding and expenses.

  • Overview, Total Expenses, Revenue Sources
  • Sponsorship Amount, Sponsor Billing, Allocations
  • ROI, Expense Breakdown, Value Proposition
  • Audits, Reports, Financial Transparency
  • In-Kind Contributions, Fiscal Responsibility

11. Marketing And Public Relations (PR)

Definitively explain the marketing strategy reserved for the potential art sponsor once they have signed a sponsorship agreement. This includes topics such as the social media promotional strategy the art entity will implement during these efforts.

  • Marketing Strategies, Content Distribution, KPIs
  • Product Demonstrations, Content Promotion
  • Online Presence, Advertising, Logo Placement
  • Sponsor Promotion, PR, Partners, Press, Live Events
  • Art Exhibitions, Mobile Apps, Celebrity Involvement

12. Target Audience And Engagement

Present, in detail, the art installation, event, or project’s audience engagement activities, concentrating on the art sponsor’s part or exposure. For example, the art sponsor may have the privilege of introducing an art opening.

  • Audience Profile, Engagement Strategies, Analytics
  • Workshops, Interactive Installations, Investment
  • Participation Incentives, Audience Interaction Points
  • Sponsor Integration, Booths, Live Interactions
  • Product Demonstrations, Contests, Social Media

13. Legal Discussion

Define the sponsor’s legal obligations and those of the proposal’s sender, such as the deliverables and communication. Furthermore, invite the potential art sponsor to proceed by reviewing the contracts in this proposal, executing them, or initiating inquiries.

  • Sponsorship Agreement, Intellectual Property Rights
  • Parties Involved, Sponsorship Scope, Rights, Benefits
  • Exclusivity, Financial Terms, Legal Compliance
  • Duration of Agreement, Termination, Exit Clauses
  • Insurance and Liability, Governing Law, Signatures

14. Reporting And Accountability

Document the policies the proposer practices in the spirit of accountability, as well as the metrics used to measure success. For example, cover the schedule of updates the art sponsor can expect and the KPIs they will concern.

  • Financial Transparency, KPIs, Impact Assessment
  • Reporting, Milestone Updates, Customizations
  • Communication Channels, Marketing Transparency
  • Project Team Access, Investment Accountability
  • Legal Considerations, Contractual Commitments

15. Appendices

Compose the appendices for this proposal with the art information provided, the contracts mentioned above, and other unmanageable necessities. For example, large media required to promote the proposal can be displayed in the appendix without interrupting the proposal.

  • Artist Profiles, Artwork Descriptions, Demographics
  • Event Schedule, Venue Information, Layouts
  • Financial Projections, Press and Media Coverage
  • Testimonials, References, Sponsorship Case Studies
  • Legal and Contractual Documents, Media Kit

16. Contact Information

Attach the contact information needed to reach this proposal’s primary contact person, as well as their availability. Also, provide the names, roles, and information for secondary contacts that may field specific questions or translators.

  • Organization Contact, Key Contact Person
  • Direct Contact Information, Alternate Contact
  • Social Media Links, Website, Partner Sites
  • Preferred Contact Method, Office Address
  • Office Hours, Phone Numbers, Response Time

17. Final Statements

Firmly but respectfully encourage the potential art sponsor to pursue this proposal before its expiration date. Remind them of the benefits and privileges they will enjoy as well as the public recognition they will receive from an impactful art exhibit, show, or project.

  • Engagement Opportunities, Event Participation
  • Promotional Activities, Educational Initiatives
  • Artistic Collaboration, Branding, Recognition
  • Publicity Acknowledgment, Social Media Engagement
  • Networking Opportunities, Contact Information