The digital marketing consulting proposal approaches marketing clients with a project objective of having a more substantial online presence. Digital marketing consultants should analyze the project’s parameters and goals and then pitch the potential client with a presentation of their skills and experience to obtain the project.
Types of Digital Marketing Consulting Proposals (10)
- Content Marketing Consulting – Proposals focused on strategy development, content calendar creation, and email marketing for potential clients with projects involving increasing or engaging a target audience.
- E-commerce Marketing Consulting – This proposal contains an engaging section on the digital marketing consultant’s plans to develop or increase online sales transactions for clients with e-commerce sites.
- Email Marketing Consulting – Digital marketing consultants with firm email marketing skills, excellent strategies, email design, and performance analysis will use this proposal to appeal to email marketing clients.
- General Digital Marketing Consultant – A proposal sent to clients wishing to improve their digital or online presence and displays a well-rounded set of digital marketing consultant or firm skills.
- Integrated Digital Marketing Consulting – The proposal is for marketing clients requiring a wide array of skills ranging from SEO strategies to content marketing.
- Local SEO and Online Reputation Management Consulting – A proposal to improve a client’s online reputation and local visibility through an analytical review of their content and presence.
- PPC (Pay-Per-Click) Advertising Consulting – This type of proposal concentrates on clients with paid advertising campaign projects, thus requiring an extensive presentation of a digital marketing consultant’s knowledge of pay-per-click ads (i.e., Facebook Ads), ad creation, ROI, and campaign optimization skills.
- SEO (Search Engine Optimization) Consulting – Digital marketing consultants use this proposal to highlight skills such as on-page optimization and keyword research to attract clients requiring a more substantial online presence.
- Social Media Marketing Consulting – A proposal used by digital marketing consultants to spotlight their command of social media platforms and content strategy and is written with clients seeking a social media presence or those wishing to improve their current status.
- Web Analytics and Conversion Rate Optimization (CRO) Consulting – A proposal concentrating on the digital marketing consultant’s goal tracking, analytical, and other skills that appeal to clients with projects calling for a boost to their website performance and user experience (UX).
1. Introduction
Begin the proposal with a presentation of the digital marketing consulting firm or consultant while summarizing some facts about the digital marketing project. Also, keep the tone of the introduction positive and make it clear the client will benefit from working with the digital marketing consultancy.
- Greeting
- Brief Summary
- Agenda
- Benefits
- Call To Action
2. Executive Summary Of Proposal
Summarize the proposal with a brief preview of each section’s highlights since this should entice the client to continue. Also, discuss their industry landscape, its challenges, and the solutions the digital consulting firm can provide.
Background, Mission
Current Situation, Pain Points
Target Audience, Key Deliverables
Competitive Landscape, Strategy
Success metrics, Timeline, Budget
3. Digital Marketing Client Background
Describe the client’s organization, its industry, target audience, as well as its current marketing efforts. Specifically, impress the client with a clear understanding of their current industry obstacles.
Client Information, History, Goals
Target Audience, Customer Landscape
Current Marketing, Industry Status
Digital Marketing Objectives
Budget, Pain Points, Resources
4. Digital Marketing Goals And Objectives
Discuss the client’s current marketing goals while providing an analysis. For example, make sure the client’s marketing objectives are SMART (specific, measurable, achievable, relevant, and time-bound).
SMART Objective Statement
Primary Business And Marketing Goals
Key Performance Indicators, Risks
Prioritization, Strategy Alignment
Baseline Metrics, Timeframe
5. Scope Of Project
List the specific services of the digital marketing consultation utilized for the project, such as search engine optimization, pay-per-click advertising, social media management, and content marketing. In addition, discuss supporting deliverables, such as content calendars and monthly reports.
Target Platforms, Content Creation
Campaign goals, Email Marketing
Keyword Research, Website Optimization
Timeline, Budgeting Considerations
Deliverables, Terms, Exclusions
6. Digital Marketing Consultant Methodology
State the methodology or the approach the digital marketing consultant team will take with the project in detail. For instance, discuss the platforms that would be pursued during an advertising campaign.
Project Overview, Research, Analysis
Setting Objectives, Target Audience
Digital Marketing Channels, Content Strategy
Keyword Strategy, Marketing Plan
Conversion and Analytics
7. Project Timeline
Propose a definitive timeline for the project while solidifying protocols in communication and collaboration with the client. Be specific regarding when each project phase will commence, its duration and goals, and its deadline, as well as any phases that depend on its completion.
Project Start Date, Duration
Phases, Tasks, Activities
Deadlines, Dependencies
Updates, Presentations, Feedback
Contingency Plan, Project Completion
8. Digital Marketing Consultant Team Expertise
If the digital marketing consultant will be a team, then devote a section for their introduction and team accomplishments. In fact, dispense a record of each one’s proficiency and qualifications in an impressive manner.
Team Members, Responsibilities
Experience, Certifications
Past Success Stories, Client Testimonials
Continued Education, Technology Tools
Communication, Scalability
9. Project Budget And Pricing
Consider it imperative that the client knows the digital marketing consultation’s total estimated cost upfront because this will inspire trust. In fact, every project cost, as well as all additional fees (i.e., contingency funds and third-party fees), must be documented transparently.
Total Project Cost, Price Breakdown
Initial Deposit, Payment Schedule
Payment Methods, Advertising Budget
Additional Costs, Promotions, Taxes
Terms and Conditions, Expiration Date
10. Digital Marketing Consultant References
Showcase the digital marketing consulting firm’s previous successful accomplishments while furnishing references. Generally, this section must be developed to help build the client’s enthusiasm and faith in the consulting agency and its team.
Client References, Testimonials
Case Studies, Visual Elements
Portfolio, Client Logos, Awards and Recognitions
Before-and-After Comparisons, Partnerships
Relevant Certifications, Publications, Thought Leadership
11. Terms And Conditions
Detail all the legal requirements that must be met by the digital marketing consultation project (i.e., compliance with regulatory commissions), the client, and the consultancy. Specifically, list the provisions dictating how the two parties shall interact in a signed agreement.
Engagement Terms, Scope of Work
Payment, Cancellation and Termination
Intellectual Property, Confidentiality, Data Protection
Liability, Indemnity, Jurisdiction, Dispute Resolution
Amendments, Signatures, Client Acknowledgment
12. Contact Information
Surrender clear avenues for the client to contact the digital marketing consulting firm while also providing the client an opportunity to sign this proposal. Also, include the best time to contact the consultancy.
Agency/Consultant Information
Business Name, Address, Phone Number
Email Address, Office Hours, Billing
Client’s Business Name, Contact Person, Client’s Address
Communication Preferences, Emergency Contact, Signature
13. Signed Closing
The consulting agency’s formal representatives must present this proposal with their signature as well as their printed names, titles, and signature dates. Also, there must be space reserved for the client to sign and accept this proposal.
Client’s Full Name, Title/Position
Client’s Signature, Date
Acceptance Language, Contact Information
Notary Information (If Applicable)
Copy for Both Parties, Receipt Confirmation
14. Appendices
Insert or attach all the supplemental materials this proposal calls for, such as mock-ups, reports, and diagrams. Also, if applicable, include a portfolio for each team member.
Client Case Studies, Portfolio Samples
Detailed Marketing Plans, Sample Reports
Market Research, Templates and Samples
Keyword Research, Advertising Budget
Legal Documents, References, Guides
Adobe PDF
Microsoft Word
OpenDocument