A local community sponsorship proposal presents the community mission that is the driving force for the proposal’s purpose. It must define the community needs and mission impacts while simultaneously presenting the sponsor benefits offered.
Types Of Local Community Sponsorship Proposals (12)
- Community Garden Initiative – This proposal seeks sponsors for green or ecological community projects while presenting the environmental benefits.
- Community Digital Inclusion – This proposal approaches sponsors with a presentation of the importance of digital literacy while offering support options.
- Community Disaster Relief or Emergency Response – This proposal is exclusively used whenever support to aid communities in recovering from disasters (i.e., hurricanes).
- Community Health and Wellness – This proposal presents the costs and objectives of health initiatives in the community.
- Cultural Sponsorship – Proposals seeking support for community art in exchange for recognition and privileges.
- Education Sponsorship – Proposals seeking support for educational programs (i.e., scholarships) while presenting community benefits.
- Event Sponsorship – Proposals to exchange financial, in-kind, or equity support for a community event, thus offering sponsors exposure and access.
- Local Business Support – A proposal sent between businesses where a sponsoring partner is sought while discussing local economic benefits.
- Local Nonprofit – A proposal for sponsorship centering on community mission impacts and discussing the financial needs of nonprofits.
- Neighborhood Improvement – A proposal requesting sponsor support for community improvement while featuring potential positive outcomes and sponsor recognition.
- Sports Team Sponsorship – This proposal approaches local businesses for local team sponsorship (i.e., financial, uniforms).
- Youth Program Sponsorship – Proposals sent by organizations requiring sponsorship support for activities focused on youth (such as scouts).
1. Cover Page
Produce the community sponsorship cover page for this proposal so its name is prominently featured. Keep in mind it is important that this page makes an excellent first impression.
Title, Organizational Logo, Contact Information
Visual Elements, Sponsorship Level, Tier
Table Of Contents (Optional)
Taglines, Promotional Statements
Balanced Design
2. Executive Summary
Start with an overall synopsis of the proposal. Present interesting and incentivizing points, such as the privileges available to sponsors in exchange for support.
- Project Overview, Sponsorship Objectives
- Sponsor Incentives, Benefits, Sponsorship Levels
- Community Impact, Unique Selling Points (USP)
- Target Audience, Missions, Goals, Call to Action (CTA)
- Visual Elements, Contact Information
3. Introduction To Community Sponsorship
Deliver an engaging proposal to the potential community sponsor so they become interested in reading more. For instance, present the purpose of the proposal in as relatable and impressive a manner as possible.
- Warm Welcome, Proposal Title, Organization Goals
- Proposal Purpose, Value Proposition, Initiatives
- Corporate Social Responsibility (CSR), Partnership Options
- Call To Action, Sponsorship Opportunities, Engagement
- Partnership Options, Community Impact, CTA
4. About The Organization
Describe the organization sending this proposal before continuing. Present its values, history, mission, and successful initiatives as an illustration of its credibility and capabilities.
- Organization Name, Logo, Contacts, Legal Status
- Mission, Background, Beneficiaries, Partnerships
- Leadership, Team, Past Impacts, Geographic Reach
- Programs, Projects, Events, Initiatives, Transparency
- Community Involvement, Target Audience
5. Community Initiative Details
Formally present the community initiative fueling this proposal in detail. Explicitly define its scope, its budget, and the support options requested of the prospective sponsor.
- Initiative Title, Initiative Overview, Initiative Budget
- Background, Rationale, Scope, Objectives, Strategies
- Activities, Timeline, Community Impact, Partnerships
- Financial Needs, Sponsorship Benefits, Measuring Impact
- Legal Notes, Compliance Considerations
6. Community Sponsorship Objectives
Continue discussing the community initiative by defining the financial support sought, how funds will aid success, and the measurable outcomes. Also, appeal to the sponsor with the relation-building potential and community exposure sponsorship affords.
- Clear Objectives, Common Objectives
- Financial Support, Project Support
- Brand Exposure, Community Impact
- Relationship Building, Customization Options
- Measurable Outcomes, ROI, Legal Statements
7. Benefits To Community Sponsors
Describe the advantages that the benefits of sponsorship deliver in order to support the unique selling points mentioned earlier. For example, mention the recognition gained by including the sponsor in the organization’s marketing materials.
- Brand Exposure, Logo Placements, Recognition, ROI
- Co-Branding, Marketing, Audience Engagement
- Marketing Materials Inclusion, Media Promotion, Coverage
- Sponsor-Exclusive Events, Product Demonstrations, USP
- Community Involvement, Networking Opportunities
8. Sponsorship Levels
Specifically and separately, present the sponsorship levels or tiers in this proposal. Offer to aid the potential sponsor in obtaining one that is sustainable in the long run.
Tier Descriptions, Benefits, Exposure, Branding
- ROI, Promotional Marketing Materials, Event Access, USP
- Product Demonstrations, Audience Engagement, Reach
- Exclusive Opportunities, Sponsor Amount, Customization
- Exclusivity, Industry Alignment, Legal Requirements
9. Community Sponsorship Packages
Provide a detailed breakdown of what each sponsorship level includes, such as logo placement, event participation, media exposure, and other specific benefits.
- Sponsorship Levels, Package Descriptions, Marketing Tools
- Event Access, Product Demonstrations, Social Media Plans
- Audience Engagement, Customization Options, Alignment
- Sponsorship Amount, Exclusive Opportunities, Exclusivity
- Value Proposition, ROI, Legal Factors, Contact Information
10. Sponsorship Recognition And Promotions
Consider it imperative that the potential sponsor sees the value in this offer, especially in meeting their objectives. Thus, explain activities such as their VIP access to events and possible audience engagements.
- Sponsorship Levels, Package Descriptions, ROI, Alignment
- Marketing Materials Inclusion, Promotions, Event Access
- Social Media Promotions, USP, Exclusive Opportunities
- Product Demonstrations, Customizations, Sponsor Amount
- Audience Engagement, Value Proposition
11. Budget And Financial Details
Produce a complete record of the organization’s budget for the community initiative since transparency is critical to this proposal. In addition to this report, supply the costs and allocations associated with the requested sponsor support.
- Total Budget, Categories, Project Planning, Management
- Marketing, Event Logistics, Personnel, Payment Schedule
- Equipment, Technology, Staffing, Materials, Funding Gap
- Venue Rental, Logistics, Outreach, Cost Estimates
- Sponsorship Allocation, Impact, Accountability
12. Terms And Conditions
Inform the prospective community sponsor of the legal responsibilities placed upon the organization and the sponsor until expiration. Also, invite the community sponsor to review and commit to a sponsorship or to contact the organization with questions.
- Definitions, Agreement Scope, Organization Obligation
- Sponsor Obligations, Payment Terms, Terminations
- Intellectual Property, Branding, Cancellations, Insurance
- Indemnification, Force Majeure, Dispute Resolution
- Governing Law, Entire Agreement, Signatures
13. Measurements And Evaluation
Define the community initiative key performance indicators used to assess whether or not it is successful. Additionally, describe the reporting schedule the organization will follow to update its sponsors.
- Key Performance Indicators (KPIs), ROI Calculations
- Increased Revenue, Website Traffic, Actionable Insights
- Community Feedback, Social Media Metrics, Data Sources
- Event Attendance, Data Collection, Online Dashboards
- Reporting, Benchmarking, Baselines, Evaluation Criteria
14. Sponsorship Testimonials And Case Studies
Display evidence of the organization’s track record because this often demonstrates that the initiative has a good chance of success. Provide testimonials from previous sponsors as well as beneficiaries of past initiatives.
- Introduction, Testimonials, Previous Sponsors
- Collaborators, Local Leaders, Partners
- Testimonial Diversity, Specific Examples
- Photographs, Videos, Consent
- Permissions, Contact Information
15. Contact Information
Include the organization’s contact details, particularly the preferred primary contact for this proposal. In addition, inform the potential community initiative sponsor of the options available for contact, availability, and language accommodations.
Primary Contact, Secondary Contact
Organization’s General Contact Chart
- Website and Social Media Links, Online Inquiry Forms
- Office Hours, Preferred Communication Methods
- Response Time, Emergency Contact Information
16. Appendices
Furnish all supporting documents, images, charts, and contracts in a single section so this proposal remains sleek. If there is a large number of items, then develop a cover page and table of contents for the appendix.
- Sponsorship Brochures, Collateral, Case Studies, Media
- Financial Statements, Community Demographics, PR
- Project Agendas, Legal Documents, Sponsor Packages
- Photos, Videos, Testimonials, Research, Endorsements
- Marketing Materials, References, Data
Adobe PDF
Microsoft Word
OpenDocument