Media sponsorship proposals define the conditions of a partnership between a media-oriented business and a sponsoring organization so that production can make use of sponsor support. In return, the sponsor benefits from brand placements in the media, special engagements, and a predetermined return on their investment (ROI).
Types Of Media Sponsorship Proposals (9)
- Arts and Entertainment Sponsorship – Proposals seeking sponsorship for artist events (i.e., theater, Film Festivals), thus concentrating on significance.
- Community or Nonprofit Sponsorship – Proposals promoting charitable media events to sponsors while presenting the community impact for incentive.
- Content Sponsorship – Proposals seeking sponsorship for media content, such as TV shows, using goal alignment and audience reach.
- Digital Marketing and Online Advertising – A proposal featuring influencer collaboration benefits since it approaches sponsors for online marketing support.
- Educational Sponsorship – A proposal discussing the benefits of sponsoring educational media, such as reaching a specific audience.
- Event Sponsorship – This proposal is utilized by stakeholders to define the reach, logistics, and advertising potential of media events (i.e., concerts).
- Media Partnership – A proposal presenting the collaboration and promotional advantages of partnering with specific media platforms (i.e., magazines).
- Public Relations and Media Exposure – This proposal concentrates on public relations goals in media since the sponsor concentrates on public image.
- Sports Sponsorship – This proposal approaches sponsors for sports events, teams, or athletes so brand visibility is often featured.
1. Media Sponsorship Proposal Cover Page
Use the cover page to make a positive first impression on the prospective sponsor so they are likely to continue. Incorporate the proposal’s subject (i.e., show name, radio station) in the title if possible.
- Proposal Title, Event or Project Name
- Organization’s Logo, Name
- Organization’s Contact Information (Address, Phone Number)
- Email Address, Website Address
Graphic Design Elements, Sponsor’s Logo
2. Title Page Of Media Sponsorship Proposal
Display a listing of the proposal’s content in addition to a reiteration of the cover page information. It is important proposal’s design is consistent and professional; thus, the table of contents may be separate if needed.
- Proposal Title, Subheading (If Applicable)
Organization’s Name, Logo, Contact Information
Proposal Author, Title, Sponsor’s Name, Address
Sponsor Logo, Table Of Contents (Optional)
Social Media Links, Website, Graphic Design
3. Table Of Contents
Give a preview of the proposal’s topics by listing each with its corresponding page numbers so they are easily found. For example, provide the page number of where each sponsorship package can be found in this section.
List Of Sections, Subsections
Noteworthy Topics
Charts, Attachments
Appendices
Visual Aids
4. Media Sponsorship Proposal’s Executive Summary
In addition to the table of contents, discuss the proposal’s topics calling attention to features in the prospective sponsor’s interest. Basically, this section is a good place to spark the prospective sponsor’s interest in supporting the concerned media.
- Introduction, Purpose, Project Highlights
- Sponsorship, Audience, Demographics, Marketing
- Sponsorship Levels, Unique Selling Points
- Call to Action, Corporate Responsibility
- Contact Information, Legal Information
5. Introduction To Media Sponsorship Proposal
Begin an engaging discussion on the organization behind this proposal as well as the production company behind the media. Present their histories and achievements while uniting their objectives with the prospective sponsor.
Organization Introduction, Context, Background
- Purpose of the Proposal, Relevance, Community Benefits
- Nonprofit Alignment, Unique Selling Proposition
- Proposal Structure, Optimism, Success Stories
- Call to Action (Optional), Incentives
6. Event Or Project Details
Discuss the media project or event that requires sponsorship in detail. For example, if the media project has a fanbase (i.e., sitcom fans), discuss the value of its audience and production standards.
- Event/Project Title, Date, Location, Overview
- Target Audience, Expected Attendance, Participation
- Key Features, Highlights, Media Exposure
- Partnerships, Successes, Collaborations, USP
- Event Timeline, Benefits of Sponsorship, CTA
7. Media Sponsorship Audience And Demographics
Describe the media audience the production will reach so the sponsor understands the potential impact on their brand’s visibility. Also, remind the potential sponsor of the significance of the media event, broadcast, show, or other productions.
- Primary Audience, Secondary Audience
- Demographic Information, Psychographic Information
- Geographic Reach, Audience Size, Audience Growth
- Audience Engagement, Media Consumption Habits
- Relevance, Case Studies, (Optional) Call to Action
8. Sponsorship Levels And Benefits
Inform the sponsor how their brand and presence will be increased through the media project’s coverage (i.e., brand placement). Specifically, point out when and where, as well as how the media project and its promotions will reference the sponsor.
- Sponsorship Tiers, Level Descriptions
- Opportunities, Benefits, Exclusivity, Contributions
- Recognition, Exposure, Visibility, Inclusions
- Investment, Return on Investment (ROI)
- Customization Options, Add-On Opportunities
9. Marketing And Promotional Strategies
Deliver an especially detailed report on the marketing plan that will be used to make the media production a success. For example, present the content and schedule of the media project’s blast email campaign promoting the production and its sponsors.
- Success Stories, Key Achievements
- Media Coverage, Audience Target, Reach
- Engagement, Financial Impact
- ROI, Partnerships, Lessons Learned
- Collaborations, (Optional) Call to Action
10. Media Sponsorship Investment And Costs
Gather and present the numbers involved for the sponsorship package as well as any other customizable options. Additionally, deliver the payment schedules, terms, and any additional expenses.
- Sponsorship Packages, Package Benefits
- Investment Details, Value, ROI, Acknowledgemtn Value
- Exclusive Benefits, Customization Options
- Add-On Opportunities, Payment Terms, Schedule
- Discounts, Incentives, Refunds, Cancellation Policies
11. Testimonials And Endorsements
Combine the testimonials and references of the organizer as well as any available endorsements. Use these to convince the prospective sponsor of the organizer’s credibility and, especially, the capabilities of the production to reach their audience.
- Sponsor Testimonials, Partner Endorsements
- Quotes, Statements, Attribution
VImages or Logos, Diversity
- Current Sponsorship Relevance
- Consistency, Quality, Call to Action
12. Terms And Conditions
Supply the contracts and each legal document that is required for the potential sponsor to become a media sponsor. Additionally, make sure that each agreement is fully explained.
- Agreement Scope, Sponsorship Benefits
- Deliverables, Invoicing, Cancellations, Refunds
- Payment Terms, Sponsorship Activation
- Sponsor Rights, Permissions, Obligations
- Liabilities, Jurisdiction, Signatures, Contact Info
13. Contact Information
It is important that the prospective media sponsor is able to respond to this invitation. Thus, list the primary contact’s information (including their title) with secondary and supporting contacts.
Organization Name, Mailing
Phone Number, Email Address
Website, Social Media Profiles
- Key Contacts, Office Hours
- Preferred Contact Method
14. Appendices
Review all the paperwork required to support this proposal but potentially interrupt its tone or flow. For example, documents such as media clippings can be bulky or cumbersome and should be presented in the appendices and cited appropriately.
- Event/Project Brochures, Media Kits, Certificates
- Detailed Budget, Sample Sponsorship Agreements
Event Timelines, Attendee Demographics, Awards
- Photos, Videos, Feedback Surveys, Sample Materials
- Media Coverage Reports, References, Legal Documents
Adobe PDF
Microsoft Word
OpenDocument