Social Media Influencer (Sponsored Content) Proposal

Attach a title page that makes a strong impression by presenting the social media influencer’s official logo together with their contact information. Also, address the potential sponsor directly by presenting their name and mailing address.

Lay out the proposal’s contents and attractive features, such as the social media influencer’s online presence and audience size. It is important to interest the potential sponsor, so highlight the proposed content accordingly.

Purposefully introduce the social media influencer while touching on the proposed content or campaign. Significantly align the goals and history of the social media influencer with those of the potential sponsor.

Expand upon this offer’s goals further so the potential client clearly sees the benefits of sponsoring the influencer’s content. For example, if the client wishes to increase their reach, show how this offer could improve brand awareness.

Further, discuss the influencer’s content with examples while citing past successful campaigns. Highlight the influencer’s successful engagement tactics and any available content customizations.

Lay out the social media platforms the influencer will target when posting company-sponsored content accordingly. Also, deliver a schedule that includes the frequency of such posts.

Inform the company of the metrics the social media influencer uses to measure and promote the sponsored campaign’s success. For instance, present projected (and past-proven) engagement rates, conversions, and reach.

Explicitly present the timeline for the sponsored content (i.e., posts, reels, etc.). Develop a calendar of all campaign deliverables and milestones from beginning to end.

Report on the social media influencer costs and, especially, the requirements for sponsored content under the potential sponsor’s responsibility. Break down the deliverables, services, and payment options being offered together with the total amount.

Offer positive reviews and anecdotes of past campaigns or projects whenever possible. For example, produce an anecdote that describes how the social media influencer increased a sponsor’s reach or profit with their content strategy.

Include detailed information on the conditions of service, the time frames involved, the service agreement(s), and other paperwork needed to proceed. Additionally, define the legal relationship between the influencer and sponsor (i.e., content rights and exclusivity).

Wrap up this proposal by calling the potential sponsor to act accordingly. Supply the available contact options and reiterate the social media influencer’s desire to work with them.

Since it is often favorable to deliver a sleek proposal, attach additional information such as the social media’s past client testimonials, case studies, awards, and industry standing to an appendix. Use this area to present additional technical and legal information (i.e., contracts, projections).