The SEO (search engine optimization) service proposal is an established service pitch meant to impress potential SEO clients significantly. SEO service companies present their expertise, as well as their history, to clients using this document when making a bid for the client’s business.
Types of SEO Service Proposals (11)
- Content Marketing And SEO – The proposal featuring the service provider’s quality optimization so that a client’s search visibility improves.
- Custom Proposal – This proposal, also referred to as a hybrid, combines multiple elements and services to address client needs.
- E-Commerce SEO – This proposal’s design attracts clients intent on building their e-commerce visibility (i.e., product page optimization).
- Existing Client – A proposal focusing on gaining more business from a familiar client, thus presenting new upgraded packages.
- Link Building – Proposals that approach clients with link-building tactics (i.e., influencer outreach) as a means to increase their search rankings.
- Local SEO – This proposal caters to businesses wishing to build their geographically local recognition significantly.
- Monthly SEO Service – A proposal offering a continued or subscription optimization service, thus presenting deliverables and pricing in detail.
- New Client – A proposal containing an overall description of an SEO provider’s services to attract new, unfamiliar clients.
- Recovery Or Penalty Removal – Proposals discussing the provider’s strategies when a client’s ranking drops significantly due to a penalty.
- SEO Strategy – A proposal geared to present a client-specific strategy for increasing their search engine presence.
- Technical SEO Audit – The proposal explicitly detailing how a client’s website will be evaluated as well as diagnosed.
1. SEO Services Cover Page
Use a cover page to give a good impression of the SEO service provider while keeping it simple and informative. For example, present the SEO service’s logo and slogan with their contact information.
SEO Company Name, Logo, Contact Material
Potential Client Name, Logo, Business Information
Proposal Title, Identifier/Number, Author
Submission Date, Table Of Contents
Executive Summary, Visual Aid
2. Executive Summary Of SEO Service Proposal
Summarize the SEO proposal’s main ideas and solutions while briefly introducing the SEO service company. Also, encourage the SEO client to continue through the proposal.
Current Situation, Proposed Solution
KPI’s, Benefits, Possible Outcomes
Success Stories, Proposed Timeline
Investment, Costs, Pricing, Table Of Content
Call To Action (CTA), Signature Block
3. Table Of Content
Present a clear guide of the proposal by naming each topic as well as its corresponding page number. Basically, this must give the client a clear idea of the proposal’s content.
Current Website Analysis, On-Page Optimization
Technical SEO, Content Strategy, Keyword Research
Reporting and Analytics, SEO Strategy, Timeline, Pricing
Off-Page Optimization, Link Building, Client Testimonials
Budget, Pricing, Terms and Conditions
4. SEO Company Introduction
Engage an in-depth introduction to the SEO service provider while explaining the purpose of this proposal. In addition, give a basic summary of the technical services being offered.
Greetings/Salutations, Client Needs Acknowledgment
Background and Context, Purpose
Company Introduction, Reputation, Expertise
CTA, Gratitude, Encouragement
Contact Information, SEO Service Team
5. Scope Of SEO Project
Specifically, define the work the SEO service provider will perform for the client by detailing each task. While doing so, mention the objectives of the project and how the SEO service’s efforts will meet them.
Objectives,Goals, SEO Services Overview
On-Page Optimization, Off-Page Optimization
Technical SEO, Content Strategy
Content Strategy, Keyword Research, Limitations
Client Responsibilities, Revisions, Modifications
6. Keyword Research
Define the techniques the service provider uses for keyword research especially mentioning any technological tools utilized. Also, list items such as the desired target keywords for a campaign.
SEO Objectives, Client Business Analysis
Competitors Analysis, Initial Keyword List
Long-Tail Keyword, Keyword Mapping
Local SEO Keywords, Client Feedback
Final Keyword List, Documentation
7. On-Page SEO
Explain the tools that will be implemented on the client’s page, such as internal linking. Give a definitive plan for improving the user experience as well as the site’s mobile-friendliness.
On-Page Audit, Analysis, Keyword Integration
Title Tag Optimization, Meta Description Optimization
Header Tags, Content Optimization, Tracking
Schema Markup, Mobile Optimization
Image Optimization, URL Structure Optimization
8. Off-Page SEO
Specifically, define all the off-page tools the SEO service provider shall engage for the client. For example, present the guest posting and social media strategy that will be employed.
Guest Posting, Link Disavowel, Competitive Analysis
Off-Page SEO, Link Building Strategy, Ethical Practices
Social Media Engagement, Online Reputation Management
Community Engagement, PR, Press Release, Outreach
Influencer Outreach, Content Marketing, Local SEO Citations
9. Technical SEO
Go into how technical SEO audits can develop an effective strategy, as well as potential solutions. Lay out possible client solutions, such as mobile optimization and site speed.
Website Audit, Analysis, Website Speed, Technical Tools
XML Sitemap, Robots.txt File, Structured URLs
Mobile Optimization, Crawlability, Indexability
HTTPS Security, 404 Error Pages, Site Architecture
Canonicalization, Schema Markup, Internal Linking
10. Content Strategy
Define the intended content improvements the SEO service developed for the client, such as higher quality blog posts and infographics. Appeal to the nature of the client’s business when doing so since this can be a key factor in their decision to move forward.
Audit, Analysis, Keyword Integration, Maintenance
Content Creation, Optimizing Existing Content
Calendar, Formats, Content Types, Local SEO
Distribution, Linkable Content, Quality Assurance
User Experience (UX), Promotion, Evergreen Control
11. Reporting And Analytics
Discuss how the client’s SEO performance will be measured and reported in detail. In fact, give a definitive report on the key performance indicators (KPI) that will be tracked.
Google Search Console Integration, Rank Tracking Software
Key Performance Indicators (KPI), Google Analytics Setup
Client Access, Ongoing Optimization, Privacy, Data Security
Data Visualization, Insights, Actionable Recommendations
Traffic Analysis, Conversion Tracking, Reports
12. Timeline
Give a thorough review of the intended timeline for the SEO project paying especially close attention to important milestones. Also, define the time frame of each project phase with its dependencies.
Task Breakdown, Content Publishing Schedule
Review, Feedback, Website Audits
Project Duration, Milestone Dates
Content Approval, Link-building Activities
Ad Hoc Tasks, Flexibility, Project Completion
13. Pricing Structure And Cost
Spell out the service pricing structure, especially any recurring service fees for the client. In fact, make this presentation as transparent as possible.
Service Package, Scope Of Work, Taxes
Monthly/Recurring Costs, Additional Expenses
Pricing Structure, Initial Setup Costs, Legal Compliance
Duration, Termination, Cancellation, Refund Policy
Payment Terms, Late Payment Policies, Invoicing Details
14. Terms And Conditions
Formally explain every legal document defining the obligations as well as the terms and conditions placed on the client. Explicitly discuss their purpose, their content, and their importance in proceeding with this proposal.
Proposal Acceptance, Work Scope
Agreement Duration, Payment Requirements
Late Payment Policies, Termination, Refund Policy
Confidentiality, Non-Disclosure
Cancellation, Intellectual Property Rights
15. SEO Client Testimonials
List the references of the SEO service as well as positive anecdotes about their service. Additionally, include a discussion on previous projects through a case study presentation.
(Previous) Client Names, Contact
Quotes, Testimonials, Industry Relevance
Specific Achievements, Before/After Discussions
Long-Term Relationships, Permissions, Privacy
Visuals, Contact Information, Consent Signatures
16. Conclusion
Close the proposal with a particularly engaging summary of its highlights and how the SEO service can aid the client. Additionally, submit the SEO service’s contact information naming a specific person the client may correspond with.
Proposal Overview, Confidence, CTA
Next Steps, Reminder Of Benefits
Closing Statements
SEO Company Signature Block
Contact Information
17. Appendices
It is crucial that every document, especially service agreements and attachments mentioned above, is included. Therefore make sure this proposal contains these documents and its required supplementary information by placing them in the appendix.
Detailed Project Plan, Keyword Research Summary
Sample Reports, Content Samples, Legal Paperwork
Case Studies, Client References, Portfolio, Privacy Policies
Technical SEO Audit Reports, Backlinking Strategy
Content Calendar, Optimization Recommendations
Adobe PDF
Microsoft Word
OpenDocument