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Unsolicited Sales Proposal

Unsolicited sales proposals are developed to attract as well as capture the attention of potential clients. This is often the first point of contact and, thus, must definitively explain the products or services the seller offers.

Types of Unsolicited Sales Proposals (10)

  1. Bundle or Package – This proposal offers several products/services as a single purchase, often significantly incentivizing clients through discounts.
  2. Case Study or Success Story – Unsolicited sales pitches significantly concentrate on the previous successes of clients who have purchased the goods/services being sold.
  3. Cross-Selling – Proposals used whenever the seller’s products and services complement or enhance those purchased previously by the client.
  4. Customized Solution – A proposal specifically geared to one client and addresses their unique needs through the seller’s goods or services.
  5. Educational Content – A proposal that presents a wealth of content defining the client’s industry in order to sell a product/service that will enhance their market position.
  6. Partnership or Collaboration – A proposal to combine efforts and resources through product or service sales in order to attract clients to a network or collaboration.
  7. Product Introduction – An unsolicited proposal to announce a new product to prospective clients while presenting its unique selling proposal.
  8. Seasonal or Limited-Time Offer – An unsolicited offer made during a period for products/services sold under a seasonal theme.
  9. Service Offering – This document is sent to offer a seller’s services and will list the advantages of purchasing or subscribing to the service accordingly.
  10. Upgrade or Enhancement – A proposal primarily presenting the improvements made to a product or service in order to convince clients to upgrade.

What Should Be Included (16 Items)

  1. Cover Page For Unsolicited Proposal
  2. Introduction
  3. Executive Summary
  4. Objectives And Goals
  5. Market Analysis
  6. Target Audience
  7. Product/Service Description
  8. Competitive Analysis
  9. Pricing And Payment Terms
  10. Implementation Plan
  11. Support And Maintenance
  12. Testimonials Or Case Studies
  13. Call To Action
  14. Contact Information
  15. Appendix

1. Cover Page For Unsolicited Proposal

Produce a cover for the unsolicited proposal that is very distinctive since the potential client may be unfamiliar with the proposed products or services. Also, it is imperative that the full name of the seller, their contact information, and the proposal title are clearly displayed.

  • Seller Name, Seller Contact Information
  • Proposal Title, Client Name, Submission
  • Optional Table Of Content, Supporting Images
  • Social Media Handles, Portfolio Link, Executive Summary
  • Promotional Text, Taglines, Slogans

2. Introduction

Start with the name of the company, salesperson, and sales team, then continue with an explanation of this proposal’s purpose. Also, while this must remain professional, try to build excitement for the proposal’s content.

  • Strategic Vision, Opening statement, Competitive Edge
  • Company Overview, Company background

  • Value Proposition, Unique selling points, Market Influence
  • Key benefits, Value-added, Business Solutions
  • Industry Expertise, Client-Centric Approach, Market Presence

3. Executive Summary

Put together a synopsis of the topics in this proposal so that its content is clearly spelled out. Highlight the unique selling points the client would find intriguing during this summary.

  • Executive Summary, Business Overview, Value Proposition

  • Unique Selling Points, Market Opportunity, Problem Statement

  • Solution Offering, Competitive Landscape, Target Audience

  • Revenue Model, Strategic Goals, Market Trends, Differentiation

  • Financial Outlook, Team Expertise, Call to Action

4. Objectives And Goals

List the proposal’s objectives accordingly. Align the proposal’s goals with the client’s while explaining how they benefit the client.

  • Objectives, Business Goals, Strategic Objectives,
  • Sales Targets, Market Expansion, Customer Acquisition

  • Product Launch, Brand Awareness, Increase Brand Visibility
  • Market Leadership, Digital Presence, Customer Retention

  • Partnership Development, Innovation Targets

5. Market Analysis

Show the market environment, trends, and dangers applicable to the client as well as their competitors. Also, go into detail on the opportunities the proposal represents since this will further promote the goods and services being sold.

  • Market Research, Industry Analysis, Market Trends
  • Competitive Landscape, Competitor Analysis
  • Total Addressable Market (TAM), Market Segmentation
  • Target Market, Ideal Customers, Demographics
  • SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

6. Target Audience

Document the lawn care project costs in detail. Present the total lawn care estimate together with an itemized list of contributing expenses (i.e., supplies, rentals, permits).

  • Target Audience, Demographics, Customer Segmentation

  • Buyer Persona, Customer Needs, Behavioral Traits

  • Customer Challenges, Unique Selling Proposition (USP)
  • Value Proposition, Market Segments, Geographic Targeting

  • Industry Specific, Product Fit, Consumer Interests, Consumer Awareness

7. Product/Service Description

Explicitly lay out details describing the seller’s goods and services. Furthermore, build the client’s interest by showing how these product and service details answer the target audience’s needs or wants.

  • Product/Service Description, Offering details, Key Features

  • Benefits, Advantages, Unique Selling Points (USPs)

  • Specifications, Technical details, Use Cases

  • Operational details, Service process, Customization Options

  • Integration Capabilities, Compatibility, Interoperability, Scalability

8. Competitive Analysis

Go into further detail on the client competitor’s place in the market especially in comparison to the client’s. Spell out the products and service’s unique selling propositions and competitive advantages during this discussion.

  • Competitive Analysis, Benchmarking, Competitor Research

  • SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
  • Market Comparison, Market Positioning, Competitive Positioning
  • Market Share, Industry Trends, Trend analysis, Customer Satisfaction

  • Pricing Strategy, Innovation Comparison, Market Entry Barriers

9. Pricing And Payment Terms

List the costs for the products or services as well as their total price. In addition to this information, further interest the prospect with any applicable promotions or even discounts that may be available through this proposal.

  • Pricing Structure, Pricing model, Price Breakdown

  • Payment Options, Pricing Plans, Cost Details, Flexible Pricing

  • Affordable Rates, Cost-effective options, Discounts

  • Discounts, Promotions, Special Offers, Discounted Rates
  • Transparent Pricing, Payment Schedule, Payment Milestones

10. Implementation Plan

In some cases, a seller’s products or services regard a plan for implementation, such as when selling an SaaS (software-as-a-service). If so, then explain the resources, milestones, and timeline required.

  • Execution strategy, Rollout plan, Project Timeline

  • Task Assignments, Task assignments, Role distribution
  • Milestones Achievements, Goal attainment, Launch Strategy

  • Execution Phases, Deployment Approach, Testing Plan
  • Training Program, User Adoption, Feedback Collection

11. Support And Maintenance

If applicable, discuss the aid or support available once the goods and services are purchased by the client. Generally, offering the prospect ongoing assistance aids in solidifying the seller’s dedication to the client’s satisfaction.

  • Support, Maintenance, Customer Service, Helpdesk Support

  • Ticket resolution, Technical Support, Troubleshooting
  • 24/7 Support, Emergency Support, Urgent Support
  • Rapid response, Online Help Center, FAQ Section
  • Bug Fixes, Debugging Support, Performance Optimization

12. Testimonials Or Case Studies

Compose a section that is focused on past satisfied clients. For example, discuss past case studies and, if possible, direct endorsements or testimonials showing the seller’s quality and good standing.

  • Testimonials, Client Experiences, Success Stories

  • Customer Feedback, Satisfaction Quotes, Case Studies

  • Use Cases, Before and After, Client Endorsements

  • Project Highlights, ROI Demonstrations, Business Value Achieved
  • Client Impact, Performance Metrics, Recommendations

13. Call To Action

Explain what the next steps to this proposal are to the client while inviting further contact. In addition, provide various options to both prompt and encourage the client to follow up on this offer.

  • Call To Action, Contact Us, Request A Demo,

  • Free Trial, Sign Up, Get Started, Explore More,
  • Subscribe, Download Now, Request Information,
  • Book a Consultation, Join Our Community
  • Follow Us, Participate, Connect With Us

14. Contact Information

List the information (i.e., phone numbers) needed to contact the seller. Identify each contact by name and title or role when doing so.

  • Contact details, Email Address, Phone Number
  • Physical Address, Mailing Address, Social Media Profiles

  • LinkedIn Profile, Twitter Handle, Facebook Page

  • Instagram Account, Google My Business Listing

  • Online Form, Customer Support, Website URL

15. Appendix

If this document contains supplementary information or documents that interrupt its flow, then organize an appendix. This section does not focus on a topic; however, it presents the information required for the above proposal’s success.

  • Appendix, Charts and Graphs, Financial Statements

  • Market Research Reports, Customer Testimonials
  • Case Studies, Technical Specifications, Whitepapers
  • Legal Documents, Patent Information, Strategic Plans
  • Investor Presentations, Partnership Agreements