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Nonprofit Event Proposal

Nonprofit event proposals are used to promote a mission or cause and seek support (i.e., capital), sponsors, contributions, or services. Additionally, they should be developed with all the paperwork required to verify the cause and the organization behind it.

Types Of Nonprofit Event Proposals (12)

  1. Awareness and Advocacy Event – Proposals approaching nonprofits seeking improved cause recognition and therefore presents features effective audience engagement strategies.
  2. Community Engagement Event – Proposals delivering logistics and safety planning for community-centered non-profit events (i.e., neighborhood cleanups).
  3. Corporate Sponsorship – A proposal sent to entities specifically to gain sponsorship funding for a nonprofit event.
  4. Donor Recognition Event – Proposals often featuring an event planner’s catering strategies since the event honors donors (i.e., awards, dinners).
  5. Educational/Seminar/Workshop – Proposals discussing event curriculum specifically educating stakeholders or communities of a nonprofit cause.
  6. Environmental and Sustainability Event – Proposals discussing the event planner’s approach to eco-friendly events such as environmental expos.
  7. Fundraising Event – A popular proposal discussing every facet of a nonprofit event’s (i.e., benefit concerts) agenda and requirements.
  8. Grant Proposal for Event Funding – Proposals promoting a nonprofit event in the hope of obtaining funding for that event.
  9. Health and Wellness Event – A proposal for nonprofit healthcare events, thus showcasing logistics for exhibits and conferences.
  10. Membership Drive Event – Proposals showing nonprofit organizations an event planner’s promotional techniques with the purpose of growing membership.
  11. Technology Event – A proposal developed with strong marketing and venue planning since the nonprofit will demonstrate technological research.
  12. Volunteer Recruitment Event – The proposal geared to increasing an organization’s volunteer numbers, thus focusing on audience engagement strategies.

What Should Be Included (17 Items)

  1. Nonprofit Proposal Title Page
  2. Executive Summary
  3. Nonprofit Proposal Introduction
  4. Nonprofit Event Overview
  5. Nonprofit Mission, Goals, And Objectives
  6. Nonprofit Event Finances
  7. Nonprofit Event Timeline
  8. Nonprofit Event Sponsorship Opportunities
  9. Nonprofit Event’s Marketing Plan
  10. Fundraising Strategies
  11. Volunteer And Staffing Plan
  12. Event Venue And Logistics
  13. Community Impact
  14. Partnerships And Collaboration
  15. Metrics For Success
  16. Conclusion To Nonprofit Event Proposal
  17. Appendices


1. Nonprofit Proposal Title Page

Present the nonprofit event planner’s information (i.e., name, contact, website) on the proposal’s title page, along with some basic information. Keep in mind the design of this page should be easy to read while remaining consistent with the proposal.

  • Nonprofit Event Planner Name, Address, Phone
  • Nonprofit Event Planner Email, Website, Social Media Links
  • Business Hours, Emergency After Hours Contact
  • Proposal Title, Author, Formal Submission Date
  • Client Contact Information, Graphic Design Elements

2. Executive Summary

Organize information defining the proposal’s sender and recipient as well as reiterating the event’s basic information. This area should also include the proposal highlights and goal alignments.

  • Event Name, Purpose, Target Audience
  • Background, Context, Key Messages
  • Event Goals, Objectives, Activities
  • Features, Expected Outcomes, Impact
  • Budget, Funding, Call To Action

3. Nonprofit Proposal Introduction

Produce an overall assessment of the nonprofit event and its goals in relation to the event planner’s mission and history. Familiarize the nonprofit client with the event planner so that they feel more comfortable with the planner.

  • Hook, Attention Grabber
  • Opening Statement, Context, Needs
  • Organizational Background
  • Proposal Overview, Funding Importance
  • Formal Request Statement, Mission Connections

4. Nonprofit Event Overview

Further, define the nonprofit event with a significantly detailed report of its location, dates, venue amenities, and other relevant information. For example, establish precisely when the event will take place and the target audience.

  •  Event Title, Event Theme, Focus, Program, Agenda
  • Event Date, Time, Event Venue, Expected Attendance
  • Event Objectives, Target Audience, Event Format
  • Marketing, Promotion, Registration, Ticketing
  • Sponsorship Opportunities, Budget Funding

5. Nonprofit Mission, Goals, And Objectives

Define the nonprofit event’s objectives, as well as the solutions posed by the event planner.  Explore topics such as the event’s engagement metrics or the client’s awareness-building goals.

  • Overall Event Goal, Specific Objectives
  • Timeline, Measuring Success, Mission Alignments
  • Target Demographic, Audience Reach, Long-Term Impact
  • Beneficiaries, Impact, Budget Implications
  • Alignment With Grantor’s Priorities

6. Nonprofit Event Finances

Put together the nonprofit event planner’s proposed budget for the client’s event with attention to cost-saving opportunities. Call out all line items, such as the entertainment and venue rental, with the estimated total.

  • Income/Revenue Projections, Funding Sources
  • Expense Projections, Budget Summary
  • Detailed Budget Breakdown, Narrative
  • Financial Responsibility, Budget Justification
  • Balance Sheet, Potential Revenue Enhancements

7. Nonprofit Event Timeline

Layout the full schedule for the day of the nonprofit event together with the event planner’s preparations and cleanup timeline. For example, discuss every phase of a scheduled performance with the contingency plans in place.

  • Event Date, Time, Event Agenda, Activities
  • Event Kick-Off, Speakers, Presenters, Entertainment
  • Activities, Parallel Tracks, Venue Locations
  • Event Flow, Special Announcements, Awards
  • Event Conclusion, Timeline, Charts, Calendar

8. Nonprofit Event Sponsorship Opportunities

If the event requires or seeks sponsors, then the event planner’s strategy for attracting them should be spelled out. Therefore, discuss the plans to attract, involve, benefit, or align sponsors accordingly.

  • Sponsorship Tiers/Levels, Sponsorship Benefits
  • Sponsor History, Exposure, In-Kind Sponsorship
  • Deadline, Audience, Target Demographics
  • Customization, Contact Information, Costs
  • Recognition, Acknowledgment

9. Nonprofit Event’s Marketing Plan

Describe the nonprofit event planner’s strategies to reach the target audience in detail. For instance, the content for email marketing campaigns, social media posts, and local media should be explored.

  • Target Audience, Promotional Channels, Team Responsibilities
  • Content Messaging, Marketing Collateral, Resource Allocation
  • Social Media Strategy, Email Marketing, Monitoring
  • Public Relations, Media Outreach, Registration Platform
  • Sponsor, Partner Promotion, Event Website, Timeline

10. Fundraising Strategy

Explain how funds and support will be raised for or by the event since this is often a key objective. That is, explicitly detail the methods planned for donation requests as well as all other activities meant to generate support.

  • Fundraising Goals, Type Of Fundraising, Donor Recognition
  • Matching Gifts, Fundraising Communication, Contests
  • Peer-To-Peer Fundraising, Fundraising Challenges
  • Budget, Resource Allocation, Monitoring, Evaluation
  • Tools, Platform, Fundraising Team, Team Roles

11. Volunteer And Staffing Plan

Spell out the plan for the event staffing requirements during all the nonprofit event’s phases. For example, discuss volunteer and staff recruitment and training, including any third-party contributors involved.

  • Key Staff Positions, Volunteer Roles, Staff Recruitment Strategy
  • Volunteer Recruitment, Training, Staff Training
  • Shifts, Supervision, Reporting, Support, Resources
  • Safety, Emergency Response, Recognition, Appreciation
  • Budget, Resource Allocation, Monitoring, Evaluation

12. Event Venue And Logistics

Explicitly discuss the venue logistics by detailing items like the setup requirements, capacity, location, delivery specifics, and floor plans. Also, if the venue has not been settled, then the event planner’s suggestions and opportunities should be presented.

  • Event Venue, Layout, Capacity, Safety Protocols, Security Measures
  • Catering, Decor, Setup, Event Schedule/Flow, Exhibits, Displays
  • Inclusivity, Vendor/Supplier Arrangements, Waste Management
  • Sustainability, Permits, Licensing, Budget, Resource Allocation
  • Contingency Plans, Accessibility, Environmental Impact

13. Community Impact

Define the client’s expectations for the nonprofit event’s impact on the organization as well as the community. Furthermore, explore opportunities to solidify or raise (reasonably) the client’s expectations for the event.

  • Community Needs, Goals, Stakeholder Engagement
  • Education, Awareness, Partnerships, Collaboration
  • Local Economic Impact, Measuring Impact, Monitoring
  • Feedback, Improvement, Legacy, Sustainability, Evaluation
  • Stories, Testimonials, Budget, Resource Allocation

14. Partnerships And Collaboration

Especially mention every organization, sponsor, and involved entity contributing to the event or partnering with the nonprofit client. Consider it equally important to define each such party’s contributions to the event or the nonprofit mission.

  • Partnership Objectives, Partner Organizations
  • Roles, Responsibilities, Resource Sharing, Promotion
  • Collaborative Initiatives, Communications, Coordination
  • Contracts, agreements, Evaluation, Reporting
  • Marketing, Social Media, Websites

15. Metrics For Success

Define (in detail) how the nonprofit event’s success will be calculated. Often this involves the metrics assessing items such as the donation amounts and attendance numbers to be established.

  • Key Performance Indicators (KPIs), Data Collection Methods
  • Quantitative Metrics, Qualitative Assessment
  • Community Impact Metrics, Benchmarking, Improvements
  • Feedback, Surveys, Analysis, Reporting, Action Plans
  • Lessons Learned, Budget Allocation For Evaluation

16. Conclusion To Nonprofit Event Proposal

Once the information has been presented, including appendix callouts, summarize the points made by the nonprofit event proposal. In addition, invite and encourage the nonprofit client to continue to the next step in the name of the cause.

  • Key Point summary, Alignment With Mission/Goals
  • Impact, Significance, Acknowledgment
  • Partners, Collaborators, Call To Action
  • Commitment, Accountability, Closing Statement
  • Contact Information, Appendix, Signature

17. Appendices

Supplementary documentation (i.e., event brochures) should be gathered in a specific section as a matter of convenience. Generally, it is recommended that the proposal be kept fluid by placing oversized bulky packages in a reserved area.

  • Event Brochures/Flyers, Event Agenda, Schedule
  • Budget Details, Endorsement/Support Letters, Logistics
  • Venue Schematics, Marketing Collateral, Legal Documentation
  • Contracts, Agreements, Participant Registration Forms
  • Data, Metrics, Previous Event Photos/Videos, Event Evaluation Reports