The web/app design proposal is written by designers who seek projects involving websites, applications, or both. This proposal must discuss the specifics of a project while applying a web/app designer’s expertise to its successful completion.
Types Of Web/App Design Proposals (15)
- Content Management System (CMS) Implementation – A proposal geared for projects requiring CMS skills (such as WordPress) for clients specifically requiring website CMS site management and updates.
- Custom Web Application – A proposal sent by designers with robust workflow, customization, user roles, and integration skills since it will seek clients who wish a unique web application to be developed.
- Digital Marketing – A proposal that contains an impressive section on social media campaigns, analytics tracking, and email marketing for projects requiring a more robust presence and recognition to be developed for the client online.
- E-commerce Website – A web/app proposal answering projects to create or upgrade an online store and other commerce sites, thus featuring the designer’s ability to develop functions such as order processing and shopping carts.
- Mobile App Design and Development – A proposal for mobile application projects focusing on the designer’s proficiency platforms such as iOS and Android.
- Progressive Web App (PWA) – A proposal where the designer’s adaptability and integration expertise are featured to attract projects meant to enhance the user experience across the web and a mobile app.
- Redesign Proposal – This type of proposal demonstrates a designer’s ability to analyze and solve pain points, adapt improvements, as well as have excellent migration strategies since the client seeks to redesign a web application or site.
- Responsive Design – A proposal focusing on the designer’s expertise in optimizing an app across different devices and platforms.
- Search Engine Optimization (SEO) – Proposals featuring a project’s call to improve website visibility, particularly with search engines, thus requiring the designer to display powerful content strategy skills.
- UI/UX Design – This type of proposal has a substantial section on user flow and design principles as well as wireframes and mockups since it concentrates on projects involving high-quality user interface (UI) and user experience (UX).
- Web Accessibility – This type of proposal demonstrates the designer’s knowledge of the current Web Content Accessibility Guidelines (WCAG) because it must appeal to clients who wish to improve the accessibility of a site or app for those with disabilities.
- Web Design – A proposal that concentrates on the imagery, typography, and user interface experience skills the designer possesses because the client project calls for a website.
- Web Development – This proposal highlights the programming languages and frameworks under a designer’s belt to attract web development projects.
- Web Hosting and Domain Setup – Proposals to answer projects calling for a designer to be proficient with website hosting environments, SSL certificates, and email configurations.
- Website Maintenance and Support – This proposal will highlight the designer’s support services and ongoing maintenance for projects involving long-term care or updates to a website.
1. Cover Letter
Write a cover letter to the prospective web/app client; keep in mind this is the first impression the client will have of the web/app designer or agency. It is essential to give the client a good idea of the web/app design team, agency or business history, and experience in relation to the client and the project.
Contact Information
Project Title, Number
Proposal Date
Budget Estimate
Benefits
4. Project Summary
Compose an overview of the web/app design project with attention to its objectives and beneficial points. In the case where there are any challenges to the project, offer workable solutions that the web/app design team can employ.
Project Description, Overview, Objectives
Market Context, User Base
Design Method, Technology, Tools
Calendar And Budget
Call To Action, Selling Points
5. Scope Of Work
Discuss, in detail, the steps and procedures the web/app designer or team must take to finish the project. Be specific when reporting on components developed or implemented by the web/app team.
Project Objectives, Current Status, Challenges
Task List (Design), Functionality, Content Creation
Timeline, Integration, Responsive Design, Revisions
Exclusions, Deliverables, Change Requests
User Acceptance Testing, Training, Client Collaboration
6. User Experience (UX) Design
Outline the web/app designer or team’s plan for a positive user experience. For example, detail the visual design elements, the information architecture, and other elements integral to the user experience that the team will handle.
User-Centered Design Approach, User Personas
Information Architecture, Visual Design Elements
Wireframes, Prototyping, Responsive Design, Testing
User Journey Mapping, Navigation Patterns
Feedback Mechanisms, Design Guidelines, Client Input
7. Technology Stack
Inform the web/app design client of the programming languages and tools the designer or team will use to achieve the project goals. For instance, cover topics ranging from cloud services to continuous integration/continuous deployment (CI/CD).
Programming Languages, Framework, Data Management
Frontend/Backend Technologies, Server Configuration
Version Control, APIs and Integrations, Security Measures
Performance Optimization, Testing and QA Tools
Development Environment, Mobile App Development
8. Development Methodology
Give the client a good idea of how the web/app design project will be broken down into smaller goals and then completed. Also, discuss the testing procedures that will be used to assure quality and stability.
Methodology, Project Phases, Sprints or Iterations
Roles, Communication Plan, Client Feedback
Task Tracking and Management, Risk Management
Project Timeline, Milestone Definition
Quality Assurance and Testing, Launch
9. Timeline
Detail the project’s timeline for the web/app client’s benefit. Spell out the duration and dates of each phase, as well as feedback periods and deliverables.
Project Phases, Start/End Date, Milestones
Sprint or Iteration Cycles, Deliverable Deadlines
Client Responsibilities, Terms And Conditions
Dependency Considerations
Communication, Revisions and Adjustments
10. Budget And Cost
Document every project cost to the web/app design client by basically itemizing every service and product cost and then totaling them. For example, report third-party costs, contingency funds, discounts, and the project’s total estimated cost.
Cost Breakdown And Total Project Cost
Project Management, Contingency Fund
Payment (Schedule, Methods)
Client Responsibilities, Terms and Conditions
Discounts or Special Offers, Additional Service Offers
11. Risk And Mitigation
Show the client the web/app designer or team’s analysis, particularly solutions for challenges and possible hazards to project completion. Identify as many risk factors as possible while dispensing information, such as the team’s risk monitoring and mitigation strategies.
Risk (Identification, Impact Assessment, Probability)
Mitigation, Monitoring, Communication, Contingency
Change Management, Resource Allocation
Client’s Role, Collaboration, Coordination
Ownership, Review, Reporting, External Factors
12. Project Scope Assumptions
Detail all factors that the web/app designer or team may automatically hold as accurate regarding the project, in detail. For instance, it is automatically assumed that the designer or team will have access to the systems, servers, and third-party services necessary to work on and complete the project.
Client Responsibilities, Resource Availability
Access/Permissions, Timelines, Communication
Technical Infrastructure, Third-Party Integrations
Change Management, Dependencies, Compliance
Training, Documentation, Payment
13. References
Generally, the client needs to see that the web/app design team can handle the project in an exemplary fashion. Therefore, go through the guidelines, market research, and a host of relevant topics for the client’s proposal review.
Research Sources, Design Inspiration, Market Research
Accessibility and Compliance Guidelines
Coding Resources, Usability Studies
Technical Documentation, Client’s Brand Guidelines
Legal/Ethical Considerations
14. Client Responsibilities
Spell out all the obligations that fall under the client’s responsibility since this promotes a clearer understanding of the client’s role. Thus, mention the importance of design input, prompt feedback, and other project expectations.
Feedback, Approvals, Design Input, Testing
Domain/Hosting Setup, Third-Party Integration
Project Schedule Adherence, Bug Reporting
Training, Legal and Regulatory Compliance
Communication Promptness, Change Management
15. Intellectual Property And Rights
Explain the ownership and the usage of the project for the web app in detail. Also, address third-party components.
Ownership (Design Concepts, Source Code, Content)
Licensed Materials, Client Brand Assets, Third Party
Portfolio Usage Rights, Transfer of Rights, Copyrights
Confidentiality, Non-Disclosure, Exclusivity, Limitations
Transferring of Rights Upon Payment, Dispute Resolution
16. Communication And Collaboration
Establish the communication protocols between the client and the designer (or design team) while setting up how meetings will be conducted. In other words, inform the client how and when status reports, change requests, and meetings are arranged.
Communication Channels, Frequency, Responsiveness
Status Reports, Change Requests
Feedback and Approval Process, Meetings
Availability, Design Iterations, Revisions
Conflict Resolution, Client Review Periods
17. Approval Process
Explicitly set up the design review, feedback, and approval process rules. Specifically, go into every facet of how the web/app designer presents deliverables and how the client can call for revisions or give approval.
Design Review, Feedback (Incorporation, Submission)
Deadlines, Revision Cycles
Communication, Escalation Path
Testing, QA, Documentation, Change Requests
Post-Launch Approvals, Sign Offs
18. Portfolio And References
Compose an attractive presentation of the web/app designer’s past projects because this proposal must ensure the client is confident in the designer. Furthermore, display testimonials, case studies, and positive references to assure the client of the web/app designer or team’s qualifications.
References, Case Studies, Project Samples/Descriptions
Awards and Recognition, Client Testimonials, Samples
Before/After Comparisons, Interactive Demos
Website or Online Portfolio
Achievements, Special Mentions, Current Affiliations
19. Terms And Conditions
Record every legal obligation placed on the web/app design client while doing the same for the designer. In fact, all legal requirements either party must fulfill should be set in writing.
Scope of Work, Deliverables, Timeline, Payment Terms
Cancellation, Termination, Intellectual Property
Confidentiality, Non-Disclosure, Client Responsibilities
Quality Assurance, Warranty, Liability, Limitations
Dispute Resolution, Governing Law, Entire Agreement
20. Appendices
Ensure that all the contracts, media, and files mentioned in this proposal are attached, especially if needed for the next step. If this has not been addressed in the appropriate section, include them here.
References, Samples, Project Descriptions
Agreements, Spreadsheets, Flowcharts, Content Plans
Contracts, Agreements, User Persona Profiles
Interactive Prototypes, Wireframes, Mockups
Calendars, Contact Information
Adobe PDF
Microsoft Word
OpenDocument