Graphic Design Proposal Template

Open the proposal with an introduction to your graphic design business or agency. Then, combine the main goals of the project being sought with the positives of its completion so that the client will continue reading.

Spell out the basic understanding of the client’s needs through a business description, the current branding and design, challenges and goals to the design, and a history of the client’s previous designs. The competitive landscape must be fully described because the client should feel comfortable that the design agency has a firm grip on the industry, the client, and the project.

Deliberately list the activities and tasks of the graphic design project with a step-by-step overview of design concepts, such as content integration, brand identity elements, revisions, and iterations. Identify any exclusions to the project scope; however, if applicable, provide the client with any optional additional services.

Explain the graphic design agency’s methodology in relation to the client’s project vision accordingly. Also, explicitly describe the graphic design team’s conceptualization process (i.e., creative vision, design objectives, adaptability and scalability, and brand alignment).

Enlighten the client of the graphic design agency’s design process because this aids their understanding of the agency’s approach. Therefore describe the research and discovery process, storyboarding, design creation, refinement, and all other design processes.

Present the graphic design project schedule with attention to each phase (i.e., estimated duration, milestones, client feedback periods). This must give the client an overall understanding of when the project starts, what happens during it and when, and its completion date.

Deliver the cost breakdown of the graphic design project since this will be important to the client and will factor into their decision-making process. Disclose the design fees and the costs for revisions, changes, and additional work, as well as any fixed project rates or hourly rates that apply.

Display the graphic design team roster assigned to this project. Introduce team members with their names combined with their qualifications, education, portfolio, and contact information. Also, explain each one’s design approach (if relevant), roles, and responsibilities.

The client’s obligations must be agreed upon and adhered to so that this proposal may enter the next stage. Thus, spell out all the client’s responsibilities, such as transparent and efficient communication and prompt payment.

Address any potential questions regarding intellectual property rights related to this project in detail. For example, specify client usage rights and the designer’s portfolio rights.

Establish the frequency, etiquette, and preferred methods of communication between the graphic design team and the client. Furthermore, elaborate on appropriate response times, updates, document sharing, and other collaboration tools and topics.

Formally document the legal terms, conditions, operational requirements, and relationship between the graphic design agency and the client. In other words, every condition, term, and provision between the designer and the client should be in writing.

Define how the graphic design agency will gain approval and how the client may deliver such approval accordingly. Overall, ensure the approval process and its scheduling are well-explained to the client.

Assure the client of the graphic designer’s expertise by listing references, testimonials, and online portfolio(s). Specifically, impress the client with a history of the achievements and recognition the graphic design artist or team has earned.

In essence, this proposal must be attractive, smooth, and convincing. Therefore, ensure a slick presentation by devoting a specific section to attach its oversized supplemental paperwork and images.