Brand (logo) Design Proposal Template

Greet the potential design client with an introduction to your business or agency while delivering a well-constructed overview. Additionally, set the tone by showing that you understand and can satisfy the client’s project objectives.

Show your understanding of the project goals by discussing the client’s brand story and overall industry analysis. Basically, convince the client that your agency can bring their vision for the desired brand personality and presence to life.

Comprehensively discuss the project by summing up its objectives, significance, and design philosophy driving the creative team. Equally important, discuss the work involved and address the client’s budgeting concerns.

Define the steps of the logo design process and what is required of the client since this will aid the client’s understanding of the work involved. Also, inform them of their ownership and usage rights, the presentation format that will be used, the appropriate communication channels to use during development, and promote any additional services that may apply.

Enlighten the client of your agency’s design philosophy while inviting their input. Also, ensure they understand that their collaboration and choices are integral to developing a unique logo with a long-term appeal and presence.

Explain how your agency will develop a logo that is entirely in line with the brand identity of the client’s logo. For example, discuss how brand research, coupled with concept development and client input, are determining factors for success.

Of course, there will likely be a revision process during the development of the logo. Setting up the process regarding the allowable number of revisions and how they will be implemented is equally important.

In essence, logo clients seek skilled designers and, therefore, should be presented with the color palette and typography skills of your agency. Integrate the client’s vision with the agency’s color palette and typography techniques, thus demonstrating the benefits of using your design agency for this project.

Spell out what the client will receive for the project, including the logo variations (i.e., color) your agency can provide. Moreover, define whether you will offer variations on the final product and advertise additional services.

Generally, it is beneficial for the client and your agency to be on the same page with the project’s timeline. Thus, record the project duration dates and the due dates of every phase.

It is essential to establish your agency’s policy on payments as well as project costs. For instance, document additional service costs, revision costs, and agency policies on cancellations.

Include the formal provisions of the contract for this project, such as timeline, payment terms, and client responsibilities. Furthermore, detail the legal relationships between the client, the agency, and the project while requiring a binding signature from both parties.

As shown above, the client has obligations that must be met. Provide a clear guideline for the client to follow, including responsibilities such as clear communication, prompt responses, availability, design direction input, and timely approvals.

Define the factors necessary for this project’s completion to be approved by both parties. As an example, there must be signed approval that both parties agree the other has completed this project successfully; thus, discuss everything from the communication to the feedback requirements for this process.

While completing a project is the goal, one or both parties will occasionally cancel. Fully describe the refund policy and address issues such as the communication protocol for cancellation, the effects on unused revisions or completed work, and how a request for a cancellation or a refund must be made.

Show the client your agency has experience in the field and with their industry; in other words, impress the client with your agency’s previous accomplishments. Specifically, create a dynamic presentation that impresses the client with your agency’s history and proven expertise.