Business plan investment proposals present the potential profitability of a company’s service or products together with an invitation to invest. Companies should make an explicit investment request while presenting projections, risks, potentials, and a clear exit strategy.
Types of Business Plan Investment Proposals (12)
- Acquisition Plan – Proposals sent by businesses requiring capital to buy another, thus highlighting the merger’s benefits (i.e., financial, operational).
- Expansion Plan – Proposals requesting investment funds for business growth plans while featuring the potential return on investment (ROI).
- Franchise Business Plan – This proposal seeks investors for a franchise venture, thus promoting the franchise brand and location potential.
- Joint Venture or Partnership – Proposals approaching investors for partnerships, thus presenting its scope and the partners’ financial contributions.
- Licensing or Intellectual Property – Proposals seeking investment capital for intellectual property tasks such as IP licensing or monetization).
- Nonprofit or NGO Fundraising – Proposals highlighting humanitarian impacts and corporate social responsibility (CSR) since it centers on nonprofit investments.
- Real Estate Development Plan – A proposal targeting investors whenever real estate projects (i.e., large-scale development) require funding.
- Real Estate Investment – Proposals seeking investment capital by presenting a property’s details (i.e., market analysis) and potential ROI.
- Social or Impact Investment Plan – Proposals featuring impact-focused business plans, their financial returns, and, especially, projected outcomes.
- Start-up Business Plan – A proposal specifically seeking new venture capital by presenting financial projections based on extensive market analysis.
- Technology Product Development Plan – This proposal presents the development, market potential, and commercialization of a technological product (i.e., computers).
- Turnaround/Restructuring Plan – A proposal written to request funds from investors specifically to return a business to profitability.
1. Business Plan Investment Cover And Title Pages
Compose the cover and title pages of this proposal so that they flow with the design of this proposal. Deliver basic information on the cover page (title, author, logos), continuing to expand with items such as websites and contact information on the title page.
Cover Page, Proposal Title, Author
Submission Date, Proposaing Company Logo, Stakeholder
Title Page, Contact Information, Investor Information
Social Media Information, (Optional) Table Of Contents
Design Considerations, Visual Aethetics
2. Business Plan Investment Proposal Executive Summary
Concisely describe the proposal’s main point while favoring its financial highlights and funding request. For example, discuss the business plan’s market potential, its competitive advantage, revenue projections, and the total investment sought.
Business Name, Industry, Mission, Key Financial Figures
- Working Capital, Outlook, Growth Strategy, Key Members
Market Opportunity, Target Customer Segments
- Unique Selling Proposition (USP), Profit Margins, Research
- Successes, Return On Investment (ROI), Call To Action (CTA)
3. Company Overview Discussion
Describe the company issuing this proposal with an overall description of its financial performance, revenue, profitability, and goals. In addition to these milestones, discuss the funding requirements and timeline for this business plan.
- Business Name, Legal Structure, Management Team
- Mission Statement, Founders, History, Market Overview
- Market Overview, Target Market, Products, Services
- Competitive Landscape, Revenue Model, Business Location
- Funding Requirements, Future Goals, Legal Considerations
4. Products Or Services
Present the company or business’s products, services, or both by specifically defining these items. Discuss the potential of these products or services while explaining their unique value, quality, and potential for growth.
- Product Description, Service Description, Value Proposition
- Development, Market Fit, Production, Intellectual Property
Development Stages, Product Lifecycle (If Applicable)
- Distribution Channels, Pricing, Customer Segments
R&D, Quality Assurance, Regulatory Compliance
5. Market Opportunities
Submit a discussion on the company’s target market in order to demonstrate the company’s growth potential. For example, when presenting the company’s potential in the market, define the current market’s demographics.
- Market Research, Validation, Historical Growth Rates,
Unique Value Proposition (UVP), Competitive Landscape
Market Entry, Expansion Strategy, Regulatory Compliance
- Market Size, Revenue Projections, Long-Term Viability
Market Growth Projections, Trends, Legal Consideration
6. Market Analysis
Show the market analysis for the company’s products or services since this demonstrates its understanding of its competitive landscape. Additionally, lead the investor to the same conclusions by defining the target market size, demographics, and trends.
- Market Research, Metrics, Total Addressable Market (TAM)
Market Segmentation, Customer Behavior, Entry Barriers
- Growth Targets, Unique Selling Proposition (USP)
- Regulatory Concerns, Market Drivers, Market Challenges
- Entry Strategy, Compound Annual Growth Rates (CAGR)
7. Market Research
Whenever delivering a market analysis, several topics will need to be covered in addition to the basics. Thus, in addition to the market’s demographics, discuss the research methodology while showing the bare figures that support the analysis.
- Demographics, Geographic Location, Cultural Sensitivity
- TAM, Psychographics, Distribution, CAGR, Market Trends
- Pain Points, Market Size, Serviceable Addressable Market
- Competitors, Customer Behavior, Distribution Channels
- Feedback, Customer Segments, Market Growth Potential
8. Business Plan’s Marketing Strategy
Present a definitive plan for reaching the company’s target customers covering items such as market needs, trends, and competitions. Also, explain the business plan’s market growth strategy to explore the growth potential of the business plan fully.
- Marketing Goals, Target Market, USP, Promotion, ROI
- Positioning Strategy, Sales Strategy, Distribution Strategy
- Customer Acquisition, Customer Acquisition Cost (CAC)
- Key Performance Indicators (KPIs), Pricing Strategy
- Customer Lifetime Value (CLV), Customer Retention Strategy
9. Business Plan’s Sales Strategy
Directly link the business plan to concrete methods of obtaining as well as maintaining new customers. That is, discuss the advertising, public relations, and promotional campaigns that will be instituted.
KPIs, Sales Objectives, Alignment, Target Market
- Sales Forecast, Sales Team, Lead Generation, Sales Funnel
Sales Tactics, Email Outreach, Demonstrations, CAC
Cold Calling, Pricing Strategy, Overall Sales Strategy
- Training, Customer Relationship Management (CRM)
10. Management Team
Identify the management team’s members for this business plan by presenting their qualifications as well as their names and roles. Also, describe the team’s hierarchy and its past successes.
- Summary, Founder(s), Key Team Members, History
- Management Structure, Founder’s Background, CEO
COO, CTO, CFO, Department Heads, Equity Options
- Advisors, Board Members, Industry Experience
Recruitment Strategies, Ownership Structure
11. Company Operational Plan
Document an especially detailed description of the company’s operations. Present an overall picture of its day-to-day operating procedures, logistics, and any production or manufacturing processes involved.
- Location, Facilities, Production, Third-Party Suppliers
Manufacturers, Suppliers, Inventory Management
Procurement, Tracking, Quality Control, Technology
Regulatory Compliance, Human Resources, Schedule
Logistics Strategy, Distribution, Maintenance
12. Business Plan Financial Projections
Furnish the financial forecasts for this business plan (i.e., balance sheets, cash flow statements, calendar periods). This is particularly important since it supports the business plan’s projections and the company’s financial objectives.
- Financial Projections, Financial Metrics, ROI
- Profit And Loss Statement, Cost Of Goods Sold (COGS)
- Gross Profit, Capital Expenditures, Expense Projections
Break-Even Analysis, Point Of Profitability, IPO
Financial Assumptions, Financial Ratios, Exit Strategy
13. Formal Funding Request
Submit a formal request for the total investment amount as well as a detailed breakdown of the business plan. Explain the business plan’s budget, needs, and funding sources while reiterating the potential ROI.
Amount, Funding Purpose, Campaigns, Debt Repayment
- Timeline, Justification, Funding Strategy, Loans, Grants
- Personal Investments, Repayment Plan, Collateral, Buyouts
- Equity Investments, Risk Assessment, Angel Investors
- Challenges, Exit Strategy, Profitability, Venture Capitalists
14. Use Of Investment Funds
Describe how the investment amount will be used in detail. For example, for a manufacturer’s business plan, detail the investment amount allocated to acquire, repair, or maintain essential equipment.
- Allocated Amounts, Rationale, Itemized Expenses
- Research And Development, Working Capital
- Milestones, Timeline, Key Business Goals
- Risk Mitigation, Pro Forma Financial Statements,
- Prioritizations, Transparency, Contingency Plans
15. Exit Strategy
Explicitly define the exit strategy available to investors when it is time to leave the venture. Cover the requirements for a successful exit strategy as well as the channels available to the investor (i.e., buyback of shares).
- Exit Options, IPO, Merger, Acquisition, Investor Profiles
- Valuation, Buyer Profiles, Market Shares
- Exit Criteria, Exit Triggers, Marketing, Financial Advisors
- Use Of Proceeds, Dividends, Benefits, Investor Returns
- Exit Timeline, Contingencies, Communication Plan
16. Risk Analysis Of Business Plan
Report the risks (i.e., market risks, regulatory risks, environmental risks) associated with this business plan but also provide contingency plans and recovery strategies. Assure the potential investor that every measure to preserve their investment will be taken during such mitigations.
- Competitive Pressures, Currency Exchange Rate Fluctuations
- Economic Risks, Sustainability Risks, Economic Downturns
- Compliance Risks, Operational Risks, Chain Disruptions
- Technology Risks, Competitive Risks, Disaster Risks
- Cybersecurity, Exit Strategy Risks, Security Measures
17. Business Plan Financial Projections
Furnish the financial forecasts for this business plan (i.e., balance sheets and cash flow statements). This is particularly important since it provides support for the business plan’s financial projections, financial objectives, and estimated timeline.
- Financial Metrics, ROI, Risks, Sensitivity Analysis
- Profit And Loss Statement, Cost Of Goods Sold (COGS)
- Gross Profit, Liquidity, Capital Expenditures, Expenses
Break-Even Analysis, Point Of Profitability, Funding Needs
Financial Assumptions, IPO, Financial Ratios, Exit Strategy
18. Formal Funding Request
Submit a formal request for the total investment amount accordingly. Explain the business plan’s budget while showing the need for the investment amount.
Amount, Purpose, Campaigns, Debt Repayment
- Timeline, Justification, Strategy, Loans, Grants, Sources
- Repayment Plan, Collateral, Investor Buyouts
- Equity Investments, Risk Assessment, Angel Investors,
- Challenges, Exit Strategy, Profitability, Venture Capitalists
19. Appendices
Include an appendix to present difficult-to-manage paperwork since the proposal must be easy to read. For example, if there are hardcopy spreadsheets for the budget, place them here, and cite them where necessary.
- Table Of Contents Financial Statements, Balance Sheets
- Legal Documents, Resumes, Bios, Organizational Charts
- Product Documentation, Letters Of Support, Citations
- Market Analysis, Testimonials, Visuals, References
Projections Assumptions, Letters Of Intent, Surveys
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